We’re moving right along, and fall is officially here in just two days! It’s hard to believe, but as we approach Q4, we wanted to share some helpful articles to keep your marketing moving strong to close out 2022. From blogs on creating helpful content to lead generation tips and more, this roundup is a good one!

1. How Financial Advisors Can Create Helpful Content — And Win At SEO! via Perfectly Planned Content

Creating content for your marketing strategy can feel overwhelming, especially when trying to keep track of all of Google’s SEO “rules”. There are constant algorithm updates…so how can you figure out what works and what doesn’t?

Something to keep in mind is that you should create to content that HELPS your audience. And if you’re creating content for your audience, it should:

  1. Offer a unique perspective on common financial pain points.
  2. Provide education on complex financial topics.
  3. Build a foundation for your brand voice.
  4. Highlight your expertise.

So, how can you create “helpful” content?

This blog weighs in!

Perfectly Planned Content-SEO article

2. Financial Advisor Lead Generation Tips You’ll Want to Try Right Now via Covisum

In this day and age, it’s no longer about word of mouth and cold-calling. Online reviews are growing increasingly important and it’s about inbound marketing rather than outbound. To close out the last few months of 2022 and start strong in the coming year, here are six tips to attract more prospects and boost lead generation.

  1. Identify your audience
  2. Create valuable content
  3. Nurture leads through email
  4. Connect on social media
  5. Increase awareness with reviews
  6. Follow the golden rule

Find out more about each tip in this handy article, and start driving more leads your way.

Lead generation tips for advisors

3. Google shares 4 examples of how to improve a meta description via Search Engine Land

A strong meta description can really boost your SEO. And with algorithms and what does well online constantly changing, it’s important that you are keeping up with these types of things. In this article, Danny Woodwin shares four examples of how to improve your meta descriptions so that you can boost your online presence.

Search Engine Land-Meta Descriptions

4. Niche Marketing Is Where It’s At via Advisorpedia

We’ve said it time and time again, but niche marketing is the way to go. When you narrow down your target audience and really hone in on a specific group, it not only drives more qualified leads to your site, but you get more for your marketing dollar. In this article, David Leo shares how to get started within in a niche! Start getting more “bang for your buck” and learn how to hone in on the right audience for you and your firm.

Advisorpedia blog

5. What is a Content Strategy? (Definition + Templates) via Moz

A strong content strategy is more than just publishing a blog every once and a while and hoping that website traffic comes in. You need to organize your goals and make a plan in order to be successful. This blog goes over the following:

  • What exactly is a content strategy?
  • What needs to be included in your strategy
  • How to put that strategy into action at your company

Ready to start creating content that converts? Read on!

Moz-content strategy

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