Happy October! ? ? We’re so excited to kick off the month with a roundup of some awesome marketing articles with tips for boosting your video production, taking your social media to the next level, fixing a niche that is too narrow or too broad and much more!

1. How To Use Video Production to Up Your Marketing Game via Advisorpedia

Incorporating video into your marketing strategy is crucial for your success. There is so much that you can do with this tactic, such as connecting with others, telling your story, and providing awesome advice among other things. In this article from Ethan Rome, he discusses what video marketing is, its benefits, how to get started and more.

Get more insight into each point in the full article!

2. How advisers can take their social media game to the next level via InvestmentNews

In this awesome podcast episode, Samantha Russell had the chance to share her marketing expertise with tips to help advisors take their social media game to the next level. She reveals the major tricks of the trade when it comes to marketing across social media. For those who aren’t familiar with social media platforms, she offers a plan to get started while sharing some awesome examples.

3. The Basics of SEO in 2022 [Infographic] via Social Media Today

SEO can get extremely technical with the ever-changing landscape of what it takes to rank high online. However, it’s important to understand it, as it’s the most important part of your overall marketing strategy. Learn how to maximize your online presence with this handy infographic as we head towards the end of the year and into 2023.

4. How to Fix a Niche that is Too Narrow or Too Broad via Advisor Perspectives

Choosing a particular niche is such a crucial part of your marketing, however, what do you do if you feel like it’s too broad or too narrow? Kristen Luke weighs in on how to remedy each situation. And while it may some tweaking, finding the niche that is right for you will make a huge difference in your marketing. Get all the insight in this week’s article.

5. Get efficient if you want to be most effective! via Tony Vidler

Which is better…being effective or being efficient? The bigger question is which one should come first? Tony Vidler shares insight in this quick video.

 

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