Happy Tuesday! It’s the last “Trending This Tuesday” of the month, and we wanted to close it out with some great reads. From the biggest mistakes that advisors make on social media to image optimization, giving great feedback on content and more, be sure to check out this spook-tacular roundup. 👻 

1. 5 Mistakes Financial Advisors Make On Social Media via Advisorpedia

If you aren’t getting any leads or growing your business using social media, then you are probably doing it wrong. It’s a great way to showcase your brand and content while connecting with others in the industry and beyond. In this podcast episode, James Pollard is sharing the five biggest mistakes that advisors make on social and how to remedy those so that you can find success.

Advisorpedia article

2. 5 Image SEO Optimization Tips [Infographic] via Social Media Today

If you’re looking for ways to speed up your website and improve your SEO, then optimizing your images is a great way to do this. This infographic shares

  1. Image format
  2. File sizes
  3. Image pixel sizes
  4. Compression
  5. ALT tags

Learn more about each and what size they should be so that you can boost your website’s SEO.

Image SEO infographic

3. For Converting Prospects Patience Pays Off! via Tony Vidler

Converting prospects is no longer about sales technique, but rather it’s about patiently engaging, educating and matching the timeframe of your prospects. But you have to not only combine patience, but the right kind of consistency, rather than just being “salesy.” In this article, Tony Vidler shares what it takes to successfully turns prospects into loyal customers.

Tony vidler article

4. How To Give Great Feedback And Get The Content You Want Every Time via Perfectly Planned Content

Creating great content requires a team effort, so how can you give great feedback so that you all can succeed and create stronger content? Something to keep in mind is that great feedback comes before you even see the first draft. In order to streamline, use a central feedback hub and limit the number of content “reviewers.”

Find the right ways to give feedback in this article and watch your content creation process soar.

Perfectly Planned Content

5. Got Effective Word Pictures? (Distraction-Proof Advisor Idea Video #303) via Paul Kingsman

“A picture is worth a thousand words.” You’ve heard that saying so many times, but it still rings true! In this quick video, Paul Kingsman shares why you should give people something easy to remember. You can use word pictures or analogies among other things, as these are a great way to explain what you do and how you work.

In this video, he shares how to:

  • Develop your own repertoire of go-to, useful analogies.
  • Practice relating these word pictures so you can say them with confidence.
  • Use them when talking with clients and prospects. You’ll get better at it the more often you do it.

Paul Kingsman video

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