We’re less than two weeks away from Halloween 🎃 but there’s nothing spooky about this roundup. From tips for creating awesome blog posts to maximizing your videos on social and more, we’ve got a lot. Let’s dive right in! 

1. 8 Tips For Creating Amazing Blog Posts via Advisorpedia

Content is king, and if you aren’t creating content that connects, you’re missing out on a huge opportunity to boost lead generation and drive others to your website. Tune into this podcast from James Pollard as he shares eight simple tips for creating blog posts that boost your business.

Advisorpedia blog

2. What is a Marketing Funnel and Why is it Important? via Red Zone Marketing

In today’s digital age, prospects are being exposed to your brand before they even speak with you. Maybe they did a Google search and you popped up, or they saw you on social media. Whatever it may be, inbound marketing is the way of the future. So, what is the marketing funnel and why is it important? Here are the four stages:

  1. Attention Stage
  2. Interest Stage
  3. Desire Stage
  4. Action Stage

Learn more about each stage of the funnel so that you can get the most out of your marketing strategy and get into the bonus stage, Loyalty Stage, where you are working with happy clients.

What is a marketing funnel?

3. 3 Tips on How to Maximize Twitter Video for Marketing via Social Media Today

Video is the most engaging format out there. It’s such a great way to get your point across and communicate with your audience. In fact, Twitter says that 71% of all user sessions in the app now involve video, while users also scroll slower in-stream when video content is displayed. So, how can you maximize your Twitter videos?

  1. Keep videos short and simple
  2. Include product, people and prominent branding
  3. Connect with what’s happening

Social media is such a big part of your marketing strategy, so learn how to get the most out of it in this full article.

Twitter video

4. One Alexa Command Away! Connect With Clients Through Voice Marketing With Emily Binder (Ep. 382) via ProudMouth

Want to stand out for your clients and prospects? Make your communications “hands-free.”

In this episode, Matt Halloran talks to Emily Binder, the founder of WealthVoice, as she explains how you can create your own Alexa Skill, which clients and prospects can subscribe to and receive voice updates from you about hot topics, financial planning, and more.

Tune in to here:

  • How to integrate voice marketing into your existing media platforms
  • Why audiograms attract more clicks than text links
  • Eye-opening stats that’ll make you jump to voice marketing right away
  • Future expectations for other voice assistants, like Siri and Cortana
  • A powerful SEO hack for podcasters (which few people know about)
  • And more

Like always, it’s a great episode, so be sure to give it a listen.

ProudMouth podcast

5. Questions RIAs Should Ask When Choosing a Marketing Firm via Perfectly Planned Content

If you’re looking to hire a marketing firm, what should you be asking? Zoe Meggert shares the questions that you should be asking:

  1. What services do you offer?
  2. Do you have a referral network if services are outside of your zone of expertise?
  3. Is the content you create unique to my firm?
  4. Are the strategies you help create and implement data-driven?
  5. I’ve had a problem with X in the past, can you help me with Y?

Figure out if a marketing firm is right for you with these straightforward questions! Getting someone to help with your marketing is a big step, and this can really get the ball rolling in the right direction.

Perfectly Planned Content

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