This week’s “Trending This Tuesday” is a good one as it touches on some really important aspects of your marketing. From the 14 things that can hurt your site’s SEO rankings, tips for generating an effective marketing plan, and more, be sure to give this one a read. 🍂 

1. 14 Things That Can Hurt Your Site’s SEO Rankings [Infographic] via Social Media Today

A strong SEO strategy is one of the best and most cost-efficient ways to drive traffic to your website. But are you doing one of these 14 things that might be hurting our site’s SEO rankings? This handy infographic shares more!

SEO rankings

2. Generating an Effective Marketing Plan for Financial Advisors via Advisorpedia

A well-written marketing plan is pertinent to the success of your firm, and as a financial advisor, you need a comprehensive strategy that caters to a specific target market, with content that answers the questions of your niche while showcasing your industry thought leadership. So, how can you get started?

  1. Design your plan around long-term goals and ROI
  2. Identify your target market
  3. Have a clear differentiator that makes you unique
  4. Choose the best marketing channels for your firm
  5. Track your efforts and correct them where necessary.

As we head towards the end of the year, this is more important than ever. If you haven’t already, now is the time to start so that you can have success in 2023 and beyond.

Advisorpedia article

3. The PPC Content Marketing Minute: Bottom Up Marketing Funnels In a Recession via Perfectly Planned Content

Many advisors view their marketing funnel in a very traditional way with awareness and lead generation at the top and conversion at the bottom. But in this quick video, Zoe Meggert shares why leveraging content to nurture existing clients first while reallocating your marketing dollars to different sections of the funnel may be a better bet.

Perfectly Planned Content article

4. The Four Worst Marketing Tactics for Advisors via Advisor Perspectives

Marketing your firm as an advisor is crucial to growing your business, but are you utilizing the right tactics? Gretchen Halpin shared the four worst marketing tactics for advisors, including:

Using print advertising

This will not get you the most “bang for your buck.” Print ads are still expensive and they are not nearly as effective as digital marketing.

Unoriginal content

Your content needs to be strong, thought-provoking and offer insight to your niche audience.

Staying silent on social media

Social media is a great way to connect, so make sure you are engaging with your audience. Comment on other people’s posts with insight content, share your content on social and more.

Overlooking the importance of email marketing 

Email marketing is a great way to reach thousands with a single click, and the ROI is incredible with $42 for every $1 spent. Make sure you are using this tactic in your marketing.

Keep these four things in mind when creating a marketing strategy that works.

Advisor Perspectives article

5. Work Sessions: The New Way to Get Things Done in Meetings via Red Zone Marketing

What is a work session and how can they benefit your business and make you more productive? A work session is generally a 1-hour session of a very small group of collaborators working on a single project to almost finish it. So, how can you get the most out of a work session and what are the benefits?

  1. There is a clear end result
  2. Success is measurable
  3. There is less wasted time
  4. It allows for social collaboration and buy-in
  5. Creative friction catalyzes innovation

Learn how to integrate them into your strategy this year and beyond!

RedZone Marketing article

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