Happy Tuesday! We hope that everyone had a great weekend and start of the week. Let’s keep it going with a “Trending This Tuesday” with reads on how to keep your social media marketing strategy on track, how to be a video start and whole lot more! 

1. How to Keep Your Social Media Marketing Strategy on Track [Infographic] via Social Media Today

If you’re looking to boost your social media strategy as we head toward the end of 2022, then this infographic is for you. Social media is constantly changing, and this will help you to stay on track so that you can boost your leads and ultimately grow your business in 2023.

2. Be A Video Star via Financial Advisor Magazine

Research from HubSpot shows that 54% of consumers want to see more video content from the brands and businesses they support, showing how powerful this marketing strategy is. Susan Theder caught up with Financial Advisor Magazine to discuss why video works for advisors, the tools you need to use and much more.

FA-Mag article

3. 4 Video Marketing Ideas for Financial Advisors via Advisorpedia

Video is one of the most powerful formats for creating effective marketing content for financial service professionals. It’s a great way to connect with your audience. In fact, a Forrester study found that 1.8 million words describe 1 minute of video. That shows how much you can convey by integrating video. Need help getting started? Here are four video marketing ideas to implement:

  1. Get-to-know-you videos
  2. Informational videos
  3. Testimonial videos
  4. Timely videos

Let’s dive into each in the full article.

Advisorpedia article

4. In the age of individuality, marketers must ‘make it personal’ to succeed via MarketingWeek

When it comes to brand, building trust is the most important one out there, and the way to build that is to create content and data that is personalized to your audience. So, how can you do this?

  1. Get to know customers at the moment
  2. Democratize your data to act with empathy
  3. Create little moments of magic

Learn more about each in the full article.

Personalization is key in marketing

5. 7 Big Reasons Your Content Marketing Is Failing (And How To Fix Them) via iMPACT

If you’re not seeing the type of content marketing results that you expected, then it might have something to do with these seven things:

  1. You’re not using analytics and data
  2. You’re selling, not educating
  3. You’re not adapting to changing consumer behaviors
  4. You’re outsourcing content production
  5. No one owns your content creation
  6. You’re not getting input from sales
  7. There’s no buy-in from leadership

Want to learn how to fix this? This article weighs in.

Is content marketing failing?

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