For the last day of November, make sure you close it out with a “Trending This Tuesday” article. We’ve got 5 of the top reads of the week on everything from how to have a successful SEO strategy in the coming year to the importance of email marketing and a whole lot more. Give it a read!

1. The 4 Pillars of a Successful SEO Strategy in 2022 [Infographic] via Social Media Today

Are you looking to improve your SEO strategy and boost your online presence in 2022? Sure you are! The infographic below from Social Media Today is bound to help, as it shares the 4 pillars of a successful SEO strategy for the coming year. The main things it covers are:

  • Technical SEO – It’s essential that Google can crawl and index your website
  • On-site SEO – You need to establish the keywords are your target market using, and how to optimize for them
  • Content – You need to create content that educates users and makes you stand out from the crowd
  • Off-site SEO – You need to earn external backlinks to help build your domain authority

Social media today infographic

 

2. 10 reasons why email is more important than ever via Search Engine Land

Email is an incredibly powerful marketing tool. So, in 2022, learn how your brand can use email signatures to increase awareness, drive traffic, generate leads and more. So, why is email going to be more important than ever in 2022? Here are 10 reasons.

  1. You should strive to get the best out of every email that you send
  2. Make a strong first impression
  3. Boost brand identity and awareness
  4. You can get a higher response rate
  5. Get quick access to your contact information
  6. You can generate new leads to your business
  7. Improve your email marketing campaigns
  8. Improve internal communications
  9. Test and measure your email signature performance
  10. Build brand loyalty and engagement with each email

Ready to take your email marketing to the next level? Be sure to give this article a read.

Search Engine Land

 

3. Kitces & Carl Ep 73: Introducing Financial Planning To Clients Who Previously (Only) Bought A Product via Kitces

Financial advisors who offer comprehensive planning services often attract prospective clients in many different ways. It might be through their websites, with content creation or by referral.

But what does this mean for a financial advisor who buys a book of business from a life insurance agency? Many times, clients who have had policies sold to them might not be looking to work with someone on an ongoing basis, or they may not be aware of comprehensive planning services at all.

So, how can you introduce your financial planning to clients who only bought a product? Learn out more in this recent podcast from Michael Kitces.

Kitces.com

4. Gear Up, It’s Time to Start a Podcast via Potomac

In 2021, 116 million people listen to a monthly podcast, which comes out to 41% of Americans. So, if you haven’t started a podcast for your advisory firm, it’s time to start. When it comes to doing this, there are 4 main things to remember, and that is:

  • Audio
  • Video
  • Editing
  • Adjustments

To figure out what to do under each point, be sure to check out the full article, and start creating stronger content in 2022!

Time to start a podcast

5. Great Ideas: The One Idea that Makes ALL the Difference with Email Marketing via Idea Decanter

Email plays such an important role in your marketing, so how can you make a huge difference in it?

Answer: segmentation

Learn how you can tailor your email marketing messages to specific groups and why you should be doing this.

Idea Decanter

 

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