We hope that everyone had a wonderful Thanksgiving holiday! And it’s hard to believe this is the last “Trending This Tuesday” of November, so let’s end it on a high note as we head into the final month of 2022! With tips on why you need buyer personas, marketing moves for financial advisors in 2023 and more, this one is worth a read. 

1. What Is a Buyer Persona (And Do You Really Need One)? via iMPACT

What exactly is a buyer persona and why is it important to your marketing strategy? It is a representation of an ideal customer that companies use to guide their strategy and tactics.

These aim to pinpoint your customers’ specific needs and interests so that you can create focused content and strategies that will draw them in.

This article does a great job of breaking down exactly what a buyer persona is while detailing WHY you need one.

What is a buyer persona?

2. 6 Winning Marketing Moves for Financial Advisors in 2023 via Three Crowns Marketing

As we close out 2022 and head into the new year, marketing is returning to “normal” (for the most part.) So, as a financial advisor, how can you grow your business and succeed in marketing? Here are six tactics to implement:

  1. Publish content frequently
  2. Recycle that content as many times as possible
  3. Invest in SEO
  4. Invest where you can win
  5. Start a podcast
  6. Make referrals as easy as possible

Learn more about each in this awesome article from Three Crowns Marketing.

Three Crowns Marketing blog

3. How To Use An “As Featured In” Section On Your Advisor Website + 3 Examples via Twenty Over Ten

When trying to stand out from the competition as an advisor, there are different approaches you can take to set yourself apart. And according to a survey that Twenty Over Ten did a few years ago, roughly 50% of advisors who reported receiving 6-10 or 11+ or more clients per year included an “As Seen On” section on their site with logos of the publications/media appearances they’ve been featured in. This is a great way to showcase your expertise so that prospects know that you are a trustworthy advisor. In this blog, they dive into tips for including an “As Featured In” section with great examples.

As Featured In section

4. What is ‘Snackable’ Content and Why Should You Create it? via Red Zone Marketing

What exactly is “snackable content?” According to HubSpot, it’s content that is short, easily digestible content that is often visually engaging. We have short attention spans and so breaking it down into smaller bits is a great way to share your content in a way that is easy to digest and remember. Examples of this are:

  1. Quote Graphics
  2. Infographics
  3. Memes
  4. Gifs

Learn more about how to create this type of content here.

What is snackable content-Red Zone Marketing

5. Which Social Platforms Work Best for Each Industry? [Infographic] via Social Media Today

We talk all the time about the importance of a social media strategy, but it’s essential that you aren’t wasting your time on platforms that might not be right for your industry. This handy infographic from Khoros shared where you should be spending your time and where you probably don’t need to!

Social Media Today infographic

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

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