As we approach Thanksgiving this week, we wanted to share some marketing articles that can close out your short week on a high note! Boost your business with these awesome lead-generation tools, pay attention to these graphic design trends and much more. 

1. 11 Lead-generation Tools for Financial Advisors to Help Build Your List via Three Crowns Marketing

Content marketing is so important for advisors looking to gain new prospects and connect with existing clients, however, it is often easier said than done. So, how can you boost your lead generation strategy and get more qualified leads? Justine Young breaks down what lead generation is plus 11 of the best tools out there to boost your strategy.

  1. Ebooks/Whitepapers
  2. Checklists
  3. Free consultations
  4. Case studies
  5. Online classes
  6. Webinars
  7. Quizzes
  8. Newsletters
  9. Podcasts
  10. Events
  11. Templates

Learn more about each in this insightful article.

Lead Gen Tools for financial advisors

2. 8 Graphic Design Trends That Will Dominate 2023 [Infographic] via Social Media Today

If you want to stand out in the coming year, then keep an eye on these graphic design trends. From motion graphics to bold, abstract shapes, these are the 8 design trends that are expected to dominate 2023.

Graphic design trends

3. How To Increase Prospect Engagement via Advisorpedia

If you want to increase prospect engagement and turn more of those leads into clients, then these tips from Don Connelly are sure to help.

  1. Run an email campaign
  2. Create tailored content
  3. Engage through social media

These are great ways to engage in different manners and consistently share useful content on multiple channels, this will make a big difference.

Advisorpedia article

4. 5 Tips For Financial Advisors To Create A Valuable Resources Page via Perfectly Planned Content

Think of your resources page as an education hub…people come to that page to learn more about your industry, your brand, your services. etc. So, how can you create a valuable resources page that shares relevant information with your audience? Lauren Keller shares five tips here:

  1. Decide on the optimal structure of your resources page
  2. Select the type of content you’ll feature
  3. Embed a complementary keyword strategy
  4. Keep the page clear and clutter-free
  5. Give your reader an action

This blog and video are incredibly useful, so be sure to check them out and start creating a stronger resource page for your visitors.

5. How To Fix A Prospecting Problem via Tony Vidler

If you want to fix your prospecting problem and start growing your business, then follow these steps:

 

1.  Build centers of influence, and invest time and effort in building superb relationships with them.

2.  Create a strong personal brand position and create word-of-mouth marketing strategies

3.  Build a system of engagement with all prospects.

4.  Market your business and brand daily.

5.  Pay attention and care for the current clients that you already have…nurture those relationships.

Tony Vidler provides insight into each, and you can learn more in the full article.

 

How to fix a prospecting problem

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

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