We’re halfway through the month and things are moving right along. Before the holidays really get into full swing, take some time to check out this week’s roundup with insight into YouTube’s new handle system and what that means for your marketing, how to maximize your content, predictions for social media in 2023 and much more. 

1. YouTube’s New Handle System via Advisorpedia 

YouTube has taken over the internet as the number-one source for video content. And with over two billion active users in 2022, you can see why so many advisors have chosen to upload to this hosting site. And with the addition of YouTube new handle system, this is going to change the way people can interact with this platform. In this blog, we’re breaking down:

  • What a YouTube handle is
  • The benefits of a YouTube handle
  • How to set up a YouTube handle
  • How to promote your channel using your handle

It’s a great read and really good to know as we head into the new year and want to incorporate videos into your marketing!

Advisorpedia article

2. How to Maximize Your Content — Whiteboard Friday via Moz

You work hard to create an awesome piece of content, so how can you get the most out of it? Ross Simmonds shares how you can ensure that the content that you’re is maximized for ROI, results, and impact.

How to maximize your content

3. 32 Predictions for Social Media Marketing in 2023 via Social Media Today

Social media is a huge part of your overall marketing strategy, but like so many other things, it’s constantly evolving. So, how can you succeed in the coming year? Andrew Hutchinson is sharing 32 predictions that you can expect for your social media marketing in the coming year.

Social Media Today article

4. Track These 5 Inbound Marketing Metrics to See Better Results via iMPACT

When it comes to a successful inbound marketing strategy, it goes beyond traffic growth. To get the most out of your marketing, it’s important that you are tracking your metrics to see what is working and what needs some help. This blog breaks down the five inbound marketing metrics that you should be tracking, and they are:

  1. Organic traffic sessions
  2. Keyword rankings
  3. Session to contact rate
  4. Attributed revenue
  5. Social media engagement metrics

John Becker breaks down each so that you can get the most out of your marketing as we close out the year and head into 2023.

Measuring your inbound marketing

5. Social Media Content Do’s and Dont’s for Financial Advisors via Twenty Over Ten

Adding social media to your overall marketing strategy is a great way to connect with others and grow your business. But in order to succeed, there are some things that you should do and others that you should avoid. Justin Adams breaks down the dos and dont’s of social media so that you can find more success in 2023.

Social Media dos and dont's

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