We hope that everyone had a good weekend and that your week is off to a great start. Keep your marketing going strong with today’s “Trending This Tuesday” article, including six strategies that top-ranking advisor sites use, how to write strong meta tags, setting the framework for growth and more.

1. 6 Strategies that Top-Ranking Financial Advisor Sites Use in 2022 via Twenty Over Ten

How do the top-ranking financial advisors use websites to successfully convert visitors? Check out this blog to learn the six digital marketing techniques that top-ranking advisors use to make their business a success, including:

  1. Have a website calendar link
  2. Make sure your pages are SEO friendly
  3. Update your website two a month
  4. Write for a specific audience
  5. Use interesting videos
  6. Include an “As Seen In” section

Learn more about each point in this article.

Strategies of Top-Ranking Advisor Sites

2. SEO for Bloggers: A Beginner’s Guide to Meta Tags via Cision

When you’re writing, it’s so important that you are taking SEO into account, and something that you should always include are meta tags. In this blog, they take a deep dive into what meta tags are, different types of meta tags, why they are important and how to optimize them.

Meta Tags for SEO

3. 8 Effective Ways to Interact With Your Customers in 2022 via Advisorpedia

Communication was already important but that couldn’t be truer in this day and age. So, how can you effectively interact with your customers in 2022?

  1. Ask for feedback
  2. Offer surveys
  3. Send follow up emails and newsletters
  4. Offer an online chat service
  5. Be present and available at physical locations
  6. Give virtual workshops
  7. Connect on social media
  8. Prioritize customer service

Learn more about each point in this full article from Advisorpedia.

Advisorpedia article

4. Episode 85: A Framework for Setting Your Practice’s Growth Goals This Year  via The Advisor Lab

We’re two months into the year, and how are you going to hit your goals? In this episode, they discuss a four-point framework, including:

  • 1. Understanding where growth came from in 2021
  • 2. Learning what channels drove the most growth
  • 3. What channels you should focus on in the year ahead?
  • 4. How you need to map the right tactics to those channels

This is a good episode, so make sure you tune in!

The Advisor Lab

5. 6 Tips for Crafting a Memorable Financial Bio via AdvisorPR

Finance and wealth management are serious, however, it’s important that you are showing a personal side so that you can show your personal side and make a more personal connection. And one way to do this is by creating a memorable bio. Here are six tips on how to do this.

  1. Include your credentials
  2. Clarify your value
  3. Focus on your purpose
  4. Add your expertise and credibility
  5. Be human
  6. Know your audience

Let your website visitors get to know “the real you” as best as they can with this simple bio tips.

Advisor PR article

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

Well, struggle no more. Take a full peek at this month’s marketing insights and book a call with our team today.

Book a Demo to Find Out More