Happy Spring! Let’s get it started with a “Trending This Tuesday” article From tips on getting stronger referrals to starting a business blog, this roundup is a good one. Give it a read below!

1. What is Essential for Financial Advisors to Get Better Referrals? via Advisorpedia

Referrals are so important for financial advisors, so how can you get better ones?

Answer: You need to be able to be worth introducing when an ideal client isn’t actively looking for what you sell.

Here are some steps to do this:

  1. Transition to a higher frequency communication strategy with your clients around giving.
  2. Start with clients that have already referred you
  3. Remember a referral is an introduction and not a sale
  4. Ask your best clients how they can make it easier and more comfortable to introduce you
  5. Understand the sales process is a multi-touch process

Learn more about each in the full article.

Advisorpedia article

2. Starting a Business Blog? Features and Best Practices for Success in 2022 via iMPACT

Blogging and creating strong content are crucial to your overall marketing strategy. Not only do blogs help you optimize search engines, increase website traffic and build awareness, but they educate your audience and help to define your overall brand. Check out this blog to learn the benefits of starting a blog, features of great blog design, blogging best practices and more.

Best blog practices

3. Five trends that could transform your 2022 marketing strategy via MarketingWeek

In 2022, a strong marketing strategy is going to be even more important. And a way to succeed is by keeping up with trends, so what should you be watching out for? Here are five trends that can transform your 2022 marketing strategy.

  1. Prioritizing brand suitability amid a climate of misinformation
  2. Lead by examples with value-based marketing
  3. Create hyper-personalized content that resonates
  4. Move to the metaverse
  5. There are higher expectations for experiential marketing

Learn more about each and start capitalizing on your marketing strategy in 2022.

Marketing strategy

4. Want To Attract Ideal Clients? Create a Custom Content Marketing Plan With Olivia Luper (Ep. 350) via ProudMouth

Do you want to attract ideal clients to your business? Of course, you do! So, how can you do this? Matt Halloran and Oliva Luper, founder and chief content writer at Lexicon Content Development share exactly how to do this, including:

  • Every reason to say yes to niche marketing
  • How Olivia creates content that radiates with the advisor’s personality
  • Ways to tweak canned content to suit your brand messaging
  • Potential reasons why your content isn’t getting you leads
  • And more

Be sure to give this podcast a listen, it’s a good one!

ProudMouth podcast

5. Episode 90: Shaping the Future of the Financial Planning Industry: A Conversation with Dasarte Yarnway via The Advisor Lab

Tune into this episode, where Dasarte Yarnway, founder of Berknell Financial Group, Head of Community at Altruist, and Co-Founder of Onyx Advisor Network, which is a network for minority advisors who are looking for more resources, community to help them grow their practice will be diving into the future of the financial planning industry, discussing the importance of equity and more.

Shaping the Future of the Financial Planning Industry

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