Happy March! We are so excited to kick off the month with a “Trending This Tuesday” article. We’re sharing some of the best podcast topics for your advisor podcast to boosting your SEO strategy with link building and much more. Be sure to check it out below so that you can start your month out right.

1. 5 Podcast Topics for Your Financial Advisor Podcast and How To Find More via Twenty Over Ten

Podcasts have continued to grow steadily in popularity through the years. In fact, in 2022, 51% of the population has listened to a podcast and around 78% are familiar with them. And consistently creating content for your audience is a great way to connect, drive engagement and show that you are an industry thought-leader. Podcasts are a great way to connect with your audience and these five topics will draw in your audience.

  1. Cryptocurrency and Bitcoin
  2. Summarizing breaking news and the impact on your listeners
  3. Market commentary
  4. The Updated SEC Ad Rule
  5. Interviewing experts in the industry

Learn more about each topic plus how to find more in this article from Twenty Over Ten.

Forward Thinking Wealth Management podcast

2. The Content Multiplier Effect – The Easiest (Effective) Marketing Strategy for Advisors via Absolute Engagement 

When it comes to an effective marketing strategy, many times the hardest thing is simply time and the effort involved, especially if you are a smaller business. Creating and supplying effective content is going to be a key part of the strategy, and now way to do that is to create one piece of content and then use it in multiple ways. This goes for sharing your work in your social posts, as well. So, for tips and tricks on how to do this, be sure to check out the full article.

Absolute Engagement article about marketing

3. How Advisors Should Use their NIL to Build a Personal Brand via Advisor Perspectives

The NCAA made some changes and now allows for student-athletes to earn a profit off of their NIL-Name, Image and Likeness. But, when it comes to financial advisors, there are some similarities in this. Successful advisors have been benefitting off of their brand since the start of their careers, so some things to keep in mind when doing this are that you need to:

  • Understand, evaluate and define your brand
  • Differentiate yourself from the competition
  • Create a marketing plan
  • Execute, monitor and adjust your strategy

To learn more about each, be sure to check out the full article.

Advisor perspectives

4. The Professional’s Guide to SEO: Link Building Sneak Preview via Moz

A strong SEO strategy is so important for your overall marketing game plan, and link building is a big part of this. And this article is a great place to learn more about this, how to improve the quality of your links, the quantity that you should be using and much more.

Link Building and SEO

5. Social Media Content Calendar: 24 Types of Post to Share With Your Followers [Infographic] via Social Media Today

Does your social media calendar need some help? It can be hard to come up with content consistently day after day, so let this social media cheat sheet be your guide. A few notable items are:

  • Inspirational quotes
  • Blog posts
  • Challenges
  • Case studies
  • Videos

Get the full infographic in the article from Social Media Today.

Social Media content infographic

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

Well, struggle no more. Take a full peek at this month’s marketing insights and book a call with our team today.

Book a Demo to Find Out More