It’s the first “Trending This Tuesday” of June, and we’re so excited to keep the week going! To start, we’re sharing everything you need to know about Google Reviews, plus tips for communicating with clients during times of volatility and uncertainty, tips for making the most out of your summer conferences and more!

1. SEO for Financial Advisors: Everything You Need To Know About Google Reviews via Twenty Over Ten

As a financial advisor, it can be difficult to market your firm, especially with the rules and regulations that come with working within the financial industry. However, with the updated SEC rule Ad rule, advisors can now acquire and leverage Google Reviews on your website and in their marketing efforts. Get all the insight so that you can best do this and boost your strategy.

SEO for Financial Advisors: Google Reviews

2. How do you communicate with your clients during volatility and uncertainty?via SEI

As you know, the last two years have compounded an overall feeling of uncertainty and volatility, and that includes the market, as well. So, how can you best communicate with your clients during these times of uncertainty? Shauna Mace shares the best ways you can do this in the blog. It’s important to know that the top three drivers of client satisfaction and dissatisfaction are:

  1. Overall relationship
  2. Trustworthiness and honesty
  3. Investment performance

What does this mean for your communication tactics?

Learn more in the full article.

Talking to your clients during market volatiliy

3. Marketing: The Essential Piece of Every Advisor’s Practice via Advisorpedia

Marketing is no longer just a “nice to have” but rather a “need to have.” If you’re going to stand out from the competition, then it’s important that you have a top-notch marketing strategy. Susan Theder, Chief Experience and Marketing Officer shares more about the “Do It For Me” marketing program in the video.

Advisorpedia: DIFM marketing program

4. 6 Ways to Make The Most of In-Person Conferences This Summer via Red Zone Marketing

Attending a conference is. a great way to market your firm and connect with other people in the industry. So, how can you make the most out of your summer conferences? This article from Red Zone Marketing shares six ways to do this:

  1. Build your schedule
  2. Decide how you’ll keep track of notes and contacts
  3. Connect with people
  4. Get social
  5. Follow-Up
  6. Share your experience with your audience through social and email

Learn more about each point in the full article.

Get the most out of your summer conferences

5. 7 LinkedIn Post Ideas for Every Day of the Week [Infographic] via Social Media Today

LinkedIn is an incredible platform to use in your marketing. So, are you looking for consistent, engaging content ideas that you can share? This infographic is sharing seven LinkedIn post ideas you can use every day of the week, including:

  • Post a growth hack
  • Share an interesting stat
  • Share one of your brand stories
  • Share something from a book you’ve read
  • Appreciate something
  • Talk about a habit
  • Experiment a little

Get all the statistics in the infographic!

LinkedIn Strategy infographic

Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?

Well, struggle no more. Take a full peek at this month’s marketing insights and book a call with our team today.

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