Happy Tuesday! School’s out and summer is in full swing, and we hope that everyone is excited to get it kicked off! But before you head out on vacation, to the pool or whatever you have planned, be sure to check out our roundup article to help keep your marketing strategy in high gear even when you’re relaxing by the pool. From tips on building a hyper-focused niche to making connections on LinkedIn and more, this is a good one!
1. Every Reason To Build a Hyper-Focused Niche Practice With Jen Dawson (Ep. 363) via ProudMouth
We often say how important it is to cater to a certain niche, however, some advisors worry that this may limit their prospects. However, this couldn’t be further from the truth. Niching down is a great way to get more for your marketing dollar and grow your prospect and client list. If you want to learn more about how to do this, then tune in to this podcast with Matt Halloran as he speaks with Jen Dawson, CFP®, managing director and senior wealth advisor of Hemington Wealth Management as they discuss:
- Why having a niche makes business development and prospecting easier
- How she got to a place within the first year of niching where she knew “These are my people”
- What didn’t work (and how to avoid the same mistakes when niching)
- What it’s honestly like to serve lawyers (and why they’re the right fit for her)
- The two biggest ways she’s been getting referrals lately
- And more
This is a good one that you don’t want to miss!
2. LinkedIn: Making Connections and Getting Business in 3 Easy Steps via Advisorpedia
As you know, the last two years have compounded an overall feeling of uncertainty and volatility, and that includes the market, as well. So, how can you best communicate with your clients during these times of uncertainty? Shauna Mace shares the best ways you can do this in the blog. It’s important to know that the top three drivers of client satisfaction and dissatisfaction are:
- Overall relationship
- Trustworthiness and honesty
- Investment performance
What does this mean for your communication tactics?
Learn more in the full article.
3. Episode 99: 5 Advisors / Wealth Management Firms Crushing it With Content in Times of Volatility via Advisor Lab
There has been a lot of market volatility over the past several weeks, and it’s being talked about everywhere. Now is the time to stay in front of clients, and this video shares five firms that are crushing it with content and keeping their audience and clients “in the know.”
4. Increase Landing Page Conversions Rates With These 3 Simple, Powerful Hacks via iMPACT
If you want to increase your landing page conversion rates, then there are just a few simple tweaks that you can make. So, what are they?
- Begin with the end in mind
- Learn how to write attention-grabbing headlines
- Add videos to your landing pages
Find out more about how each simple tweak can help.
5. 81 Different Types of Social Media Post to Amaze Your Followers [Infographic] via Social Media Today
If you’re looking to share posts that your audience will enjoy, then be sure to check out this handy infographic. It’s chock full of awesome posts, in fact, there are 81 different types! Get the full infographic in the article.
Struggling to find the time to update your clients and prospects on everything happening with the markets and economy?
Well, struggle no more. Take a full peek at this month’s marketing insights and book a call with our team today.
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