We hope that everyone’s week is off to a great start! Let’s keep it going by sharing five of the top marketing reads of the week. From hacking the LinkedIn algorithm to producing actionable content and more, be sure to give this one a read.

1. LinkedIn Algorithm 2022: How To Hack the Algorithm via Twenty Over Ten

Like other online platforms, LinkedIn uses algorithms. So, how can you ensure that you are getting the most eyes on your content and boosting engagement? Check out this blog for a deep dive into how the algorithm works, how you can use it to your advantage plus four “hacks’ to get more out of this platform in 2022.

LinkedIn algorithm

2. The Digital Transformation Imperative: A Look at How Far Professional Services Firms Have Come via Advisorpedia

As you know, the pandemic accelerated the digital transformation. Companies that were able to quickly pivot have thrived, so how far have firms come in terms of this digital shift? Here are 6 of the biggest findings:

  1. Only 12% of professional services firms have completed a digital transformation
  2. The vast majority of firms who do this shift realize the powerful ROI benefits
  3. 70% of firms feel they are lagging behind when it comes to a digital transformation
  4. The primary goal was to improve customer/client relationships
  5. AEC firms are the least likely to perform a digital transformation
  6. Hiring third-party increases the chances of transformation success

What else did they find out about each? Check out the full article to learn more.

Digital Transformation

3. How to produce actionable content throughout the marketing funnel via Search Engine Land

Many brands struggle to figure out the ins and outs of their content marketing strategy. So, how can you produce actionable content that works throughout your marketing funnel?

  • Take actionable steps to transform your marketing funnel content
  • Apply to messaging formats to ad platforms

Check out the entire article to learn more about each step.

Creating actionable content throughout the marketing funnel

4. How to Design Infographics Specifically to Get Backlinks [Infographic] via Social Media Today

Using images in your content is a great way to boost engagement and draw in your readers, but they can also be designed in a way to generate more backlinks. In this infographic from Social Media Today, they break it down into three main categories:

  • Research
  • Outline, mockup wireframe and mood board
  • Design

Check out the article to get the full infographic.

How to design infographics to get backlinks

5. How To Choose Content Marketing Topics via iMPACT

Content marketing is a big part of your overall strategy, but how do you choose topics that really boost engagement? This article will help by covering the following:

  • What the main goal of your content marketing topics should be
  • Tips for choosing the right content marketing topics every time
  • Common mistakes companies make when choosing content marketing topics (and how to avoid them)

Get all the details in the article!

 

Content Marketing topics

 

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