Happy August! Where is the summer going? It always flies by, but it’s been a good one. To kick the month off, we wanted to share a “Trending This Tuesday” with five of our favorite articles with tips on how to get more clients, content marketing metrics to measure, best times to send email marketing campaigns and more.

1. A Big-Picture Overview of How to Get Clients via The Podcast Factory

When it comes to running a financial advisory firm, it’s often much harder to get clients than to maintain them. So, how can you get more clients to your firm without too many complex marketing strategies? This podcast shares insight so that you can grow your business by turning more qualified leads into clients.

The Podcast Factory

2. 8 Content Marketing Metrics You Should Actually Care About [Infographic] via Social Media Today

When it comes to your content strategy, are you focused on the right elements? While getting likes and comments are great, how can you ensure that it’s actually helping to drive people to your website and boost sales? It’s all about measuring, and this infographic shares eight content marketing metrics that you should be focusing on.

8 Content Marketing Metrics

3. Email Marketing 101: Best Times to Send Campaigns via Twenty Over Ten

You put a lot of time and effort into creating newsletters and marketing campaigns to connect with your clients and prospects. And the ROI of email marketing is incredible with it being $36 for every $1 spent. So, how can you ensure that you get even more eyes on your emails? This blog is sharing the best times to send email campaigns to boost your open and click-through rate.

The best time to send campaigns

4. 18 Great Examples of Comparison Blog Articles and Content via iMPACT

Consumers have so many different options out there, sometimes it’s easier if someone just breaks it down for you, which is why compare and contrast blogs can be so popular. In this article, learn how you can incorporate these into your own content strategy. It’s sharing:

  • Explain what comparison articles are
  • Discuss how to write comparison articles and content
  • Share 18 examples of comparison content done right

Check out the entire article and start adding to your content strategy.

Comparison blog examples

5. Is It Too Risky To Use Humor In Your Video? via Idea Decanter

As you know, using video in your marketing is an incredible way to connect with your audience. It helps them to put a name to the firm and really “humanizes” you and puts potential clients more at ease. But can you use humor, as well? In this short video, Idea Decanter breaks down why you should use humor in your videos and how it can help your marketing.

Idea Decanter

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