FMG Suite's web design blog brings you up-to-date best practices and insights for getting the most out of your web design marketing strategy. When you tap into our web design blog, you are accessing a comprehensive resource that covers everything from web design basics to web design news and trends.

Most financial advisors understand the vital role a well-designed website plays in a successful digital marketing plan. You know a beautifully designed website when you see one, but it's often the elements you don't see that can be the difference between success and failure. Copy, graphics, and other content should be engaging and informative of course, but how all that content is structured and presented often determines a website's effectiveness.

Graphic designers, digital marketers, and other experts provide relevant and actionable information and advice right here on FMG Suite's blog, created explicitly with financial services professionals in mind. From web design industry news to proven techniques and tips, FMG Suite's web design blog is your one-stop source for creating a financial advisor website that gets results.

Marketing Mistakes - Financial Advisors

What the Heck is UX (and Do I Need to Do Anything About It)?

Like marketing, websites and design come with their own dictionary of terms. Banner, 404, favicon, fold, sitemap, masthead...the list goes on. One other term to add to the list is UX, also known as user experience. In this week's marketing tip video, we define what user experience means in terms of…

Ask a Designer: UI, UX, and You

If you’ve walked the streets of Silicon Valley or eavesdropped on a designer’s call in a coffee shop within the last few years, you have probably heard acronyms such as UX and UI thrown around. While these terms may seem like just some trendy tech vocabulary that doesn’t influence your practice,…

UX: The “Invisible” Elements That Fuel Business

Every time you go to a website or application and can find your way around without thinking about it, a UX, or user experience, professional has done their job. UX is like blinking — it works best when you don’t have to think about it, and when you have to think about it things become clunky and…

Marketing Mistakes - Financial Advisors

What are the Most Current Trends in Website Design?

Website trends are constantly changing, which means a business' website can quickly go from engaging to embarrassing. At FMG Suite, we like to focus on website trends we believe are inclined to stick around for a few years so financial advisors don't need to update their site too often. In this…

5 Ways to Improve Your Website Right Now

Website trends, technology, and best practices come and go. In a matter of years, your website can go from the top-of-the-line model to a clunker you can’t give away. In an ideal world, you make updates to your website every six months to a year and give it a complete makeover every three to five…

Advisor Shares the Ease and Simplicity of FMG Suite’s Tools

It’s not uncommon for us to receive amazing feedback from our clients, many of whom share incredible success stories. From building an influential online presence to gaining new clients to landing million dollar accounts, financial advisors using our marketing automation platform see results from…

Let’s Get Visual: Must-Have Homepage Design Elements

In our book, The Art of Inbound Marketing, we touch on how important it is for financial advisors to use visuals on their website. Not only are they more appealing to the eye, but research shows that pages with videos keep people on your website longer. In fact, the average user spends 88% more…

The Trifecta of a Powerful Website Homepage

We all know the saying, “you only get one chance to make a good first impression.” In light of our recent Moonlight release, it has become even easier for agents and advisors to create a powerful home page. From rotators to sections to copy, there are many things to consider when crafting your home…

Initiating Action: CTA Best Practices

Although the end goals may be different, one thing stays the same with content marketing: you want your visitors to take action. Whether that is signing up for a newsletter, scheduling a complimentary meeting with your office, or commenting on your most recent blog post, viewer interaction is one…

How Do I Add a Circular Image Callout Box to My Website?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, you'll learn how to add a circular image call outbox to your website. Have a question about your FMG Suite tools? Email us at marketing@fmgsuite.com!……