Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.

So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite’s marketing blog specifically designed for financial advisors.

We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.

When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.

Stop Making Mountains Out Of Blogging

You've probably realized that having a blog is no longer just recipes, vacation photos, or online diaries. Instead, more and more businesses are turning to blogs as a source of communication to keep their clients educated and engaged. 81% of U.S. online consumers trust information and advice from…

5 Cost-Effective Ways to Improve SEO for Your Advisor Website

Marketing strategies are things that most companies use and depend on their business field. Meaning the most effective strategy is likely to change depending on the company. As a result, financial advisors rely on SEO because it's the most cost-effective way to attract prospects. SEO is all about…

Financial Advisor SEO: How to Optimize Your Website for Local SEO

Most financial advisors know what SEO is, but in case you forgot, it's the practice of trying to maximize how often a  site comes up at the top of search engine results. When a business is higher up in the rankings, the more likely they are to get more site traffic. Financial advisors are able to…

The Financial Advisor’s Guide to Video SEO

Website ranking relies heavily on SEO, the better optimized your site is for it, the more traffic it will receive. But it's not just about having a large library of links. The quality of your content affects your site's long-term ranking. High-quality content is able to attract links naturally over…

7 Simple Steps to Super-Size SEO for Financial Advisors

If the term “Search Engine Optimization” makes you feel anxious, you’re not alone. Traditionally, SEO for financial advisors has been associated with complicated coding in the back-end of a website. It seemed like something best left to the technologically-advanced. The truth is, the days of…

Native Advertising: A Beginner’s Guide

What is Native Advertising for Financial Advisors?   Native advertising is a form of paid media where the ad experience blends in seamlessly with the surrounding non-paid content. Native ads should match the visual and functional design of the media used, meaning that users might not know…

SEO 101: Learning the Ropes

What Exactly is SEO? The first step to using SEO is knowing what exactly it means. SEO stands for Search Engine Optimization. This is the process of gathering internet traffic from organic, editorial, or natural search results. In our case, that helps improve your website's ranking on the search…

Do’s and Don’ts for Compliant Social Media

We know that one of the biggest barriers for financial advisors to get involved with social media is the fear of not being compliant. This is certainly a valid concern, but unless your broker-dealer specifically bars you from posting, you should absolutely take advantage of this powerful tool to…

How Does Google Measure Relevance?

Or, "How does Google work?" While this is a complicated question, it can be boiled down to three distinct steps - Crawl, Index, and Rank. It's important for financial advisors to pay attention to Google and SEO, because most likely, new clients are going to search for you online before they contact…