A brand positioning strategy is a plan that defines your unique identity through specific, consistent messaging in everything from digital marketing to the services you offer. Your brand is not your name, website, or logo; your brand is the story of who you are that separates you from every other financial services provider.

Financial advisor branding is all about building an online presence that connects to the needs, emotions, and intellect of prospects. A successful brand positioning strategy will define your company in a way that distinguishes it from the thousands of other service providers and creates a powerful and stable competitive advantage.

Imagine what harnessing the power of financial advisor branding could do for your company. The story of your specific approach to financial services and client relationships builds trust, creates a position of authority, and helps increase your AUM.

7 Marketing Ideas You Might Not Have Considered

Marketing is all about getting the right content, to the right person, at the right time. Part of any successful marketing plan is making sure you have a variety of techniques and avenues to help promote your business and stay ahead of the competition. While you may have your tried and true…

Seven Tips to Writing Your First Whitepaper

Like other content marketing strategies, whitepapers are great resources to show your knowledge of the independent financial advising industry and establish yourself as a thought leader. But this longer form of content may have you wondering where to start. As a financial advisor, you might not…

How Do I Get the Most Out of a Single Marketing Piece?

The lifespan of online content is incredibly short, whether it's a social media post, email newsletter, blog article, or video. However, there is a way you can extend the life cycle of your content by recycling and repurposing it through different channels and mediums. Not only will this lengthen…

The Short Lifespan of Content (and How to Extend It)

For all the weight we place and time we spend on content, its lifespan can be disappointingly short. Take a look at this graphic from Skyword: This is the half life of content, meaning that within 2.8 hours, your Twitter link will have received half of its total engagement. After that 2.8 hour…

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The Recyclable Powers of Content Marketing

You’ve worked hard on a blog entry, LinkedIn post, or infographic on your website. But now what? Does all that hard work disappear into the abyss of the Internet, never to be resurfaced again? Hopefully not! One of the beauties of content marketing is that information can be reused and reformatted…