What is a Marketing Campaign?

Marketing campaign is one of those ambiguous terms we all use but no one seems to have agreed upon what it actually means. In this week’s marketing tip video, we’re taking on the tough task of defining marketing campaigns and explaining why they’re the best new thing since sliced…

Marketing Campaigns Debunked

The word “campaign” is one of those terms that may sound vaguely familiar, but it’s hard to articulate an exact definition or example. Your mind may jump to advertising campaigns, such as Coca-Cola’s classic “I Want to Buy the World a Coke,” or Apple’s famous “Mac or PC” commercials. What is a…

Launching Your First Marketing Campaign: A Step-By-Step Guide

Recently, the most frequently used word you’ll hear around our office is “campaigns.” Since launching our new marketing tool, it’s all we can talk about. While there are many different definitions, we define a campaign as a series of outreach efforts on multiple channels based on a common theme.…