social media creativity

How Service Professionals Can Reach Billions of Prospects on Social Media

Traditional advertising usually consists of things like direct mail, billboards, and commercials. But often, these advertising techniques can be extremely expensive, and it can be hard to measure your return on investment (ROI). But luckily, there are a vast amount of options available to marketers…

Can I Post Too Much on Social Media?

A lot of services professionals we work with are concerned about posting too often on social media. They worry they’ll annoy their fans and followers. However, through our experiences, we’ve discovered some interesting trends when it comes to social media posting frequency. In our latest marketing…

Announcing the Launch of Your Social Media Profiles

Congratulations! You’ve just created your social media profiles. Now the question is, how do you get your clients and connections to like and follow your pages? Your first step is to send out an email announcing your launch. Below, we’ve created a basic template. If you’re a…

LinkedIn

I Created a LinkedIn Profile: Now What?

They say first impressions are everything, which is why creating a quality LinkedIn profile should be one of your top priorities. Whether you are using LinkedIn to connect with other service professionals, scout out talent for your office, or promote your specialities to your connections, a…

LinkedIn

How To Build an Impressive LinkedIn Profile (And Take it to the Next Level)

There’s no point in avoiding it any longer. As a service professional, you need a LinkedIn profile to establish your legitimacy, connect with clients, and network with other professionals. Here’s how to get started: Go to www.linkedin.com. On the home page, click on the button that says “Join…

LinkedIn

How To Create a LinkedIn Company Page

You may have a personal LinkedIn page to spread information to your clients and stay updated in your industry, but it’s important to create a Company Page for your firm, as well. A Company Page provides the opportunity for individuals to learn about your business and adds credibility to your online…

Does My Firm Need a LinkedIn Company Page?

Like Facebook, LinkedIn allows you to create a personal page and a page for your business. On Facebook, it's known as a business page, and on LinkedIn, it's a company page. This is where the similarity between the two ends. While a firm should certainly use a Facebook business page, it may…

Why Do I Need to Reconnect LinkedIn to My Social Media Tool?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, we share why you need to reconnect your LinkedIn profile to our social media tool and how to do it in your dashboard. Have a question about your FMG…

Marketing Mistakes - Financial Advisors

What is LinkedIn’s Publishing Platform?

LinkedIn’s publishing platform is an ideal space for financial advisors to connect with prospects and clients, create meaningful conversation, encourage interaction, and establish themselves as a thought leader. Watch this marketing tip video to learn how to get started and make the most of the…

How to Get Started on LinkedIn in One Hour

How many advisors would be comfortable with a prospect viewing their LinkedIn profile instead of their website? The reality is, a large portion of advisors’ traffic is directed to LinkedIn due to the relevance that Google lends to LinkedIn profiles. The headline and summary sections of an advisor's…