Did you know that financial advisors who use email marketing report that they receive $44 in revenue to every $1 spent on email? If you have been following FMG Suite's email marketing blogs, you would have already known that! That's an ROI of 4,400%, and when you tap into our content library, you'll find even more exciting statistics and useful email marketing tips to help you grow your business.

With all the well-deserved press that focuses on social media, blogging, and other digital marketing components, email marketing seems to get less than its share of the limelight. That's too bad, because this powerful tool may very well be the most effective, and least expensive, marketing tool in your arsenal.

If you haven't been following email marketing trends, we've got some very compelling reasons why you should turn to FMG Suite for insights, news, and more. Digital marketing research finds that most marketing emails are never opened, and those that are opened usually don't result in click-throughs. When you tap into email marketing resources like our email marketing blog, you will learn how to construct emails that are not only opened but also result in those elusive click-throughs. More opens and more clicks mean more business for you.

[SlideShare] 5 Signs it’s Time to Clean Up Your Email List

There's no time like the present to clean up your email list. Included in this SlideShare are five telling signs it may be email spring cleaning time for your business: View the original SlideShare here.

5 Signs It’s Time to Trim the Fat Off Your Email List

Just like spring cleaning, while it may not be fun at the time, cleaning up your email list is is beneficial and worth the hard work. With a smaller, higher quality list you will likely see increased open and click through rates and stay far away from the dreaded blacklist. Let’s look at the 5 most…

5 Marketing Tactics You Can Still Accomplish in 2016

Many of us set big resolutions at the beginning of the year, only to fall short come December. We understand. We get busy and run out of time to get everything done. If you fell behind in your marketing - or are just looking for a few last-minute tactics you can check off your list - here are five…

The Top 4 Email Marketing Trends for 2017

We’re all aware of the power of email marketing, especially for financial advisors. We’ve spoken with countless advisors who have gained new clients and increased their assets under management due to their ongoing email campaigns. Like any other strategy, email marketing is constantly evolving to…

How Advisors Can Personalize Their Digital Marketing

Personalized marketing, which we explained in our last post, is a growing trend among businesses large and small. Because we live and shop in such a customer-centric marketplace, consumers expect personalized messages and recommendations from brands with whom they interact. Studies show that…

How Do I Craft a Great Email Subject Line?

It doesn't matter how good your email content is. If you don't have an enticing subject line, no one will open your email. In our marketing tip video, we share a few essential tips for writing subject lines that encourage your contacts to open and engage with your emails. After watching our video,…

How Financial Advisors Can Segment Their Email Lists

There's no nice way around it: email marketing takes a lot of work. There are so many moving parts, and the smallest adjustments to one element can affect the rest. For beginners, email marketing is like a game of Jenga. You take greater and greater risks in the hopes of avoiding total collapse.…

How to Build an Engaged Email List that Results in New Clients

New technology, marketing tools, and communication methods appear on the market nearly every month, but email has continued to remain the universal, most widely used platform to conduct business online. Despite the growing importance of social media, email still remains at the top of the pyramid.…

FMG Suite newsletters

How To Upload Your Contacts Into Your Email Campaigns Tool

It's important to keep your email contact list fresh and up-to-date. Once you have a lean, efficient email list, it’s time to start updating those contacts with your email newsletter. With our Campaigns tool, you can accomplish this task in three easy steps. 1. Log into your FMG Suite Dashboard. 2.…

Three Tips for Writing Emails Like a Pro

Do your clients and prospects open your emails? If not, why not? Email marketing has been with us now for almost twenty years and about 75% of email accounts belong to individual consumers, like your clients and prospects. As of 2012, there were 3.3 billion registered email accounts, with nearly…