Do I Really Need a Niche?

A niche is defined as "a specialized but profitable corner of the market." Many marketing experts and gurus agree that a niche is essential for successful marketing. With so many financial advisors and insurance professionals, how else do you stand out from the competition? In our latest marketing…

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Why You Need a Unique Selling Proposition (and How to Create Yours)

Marketing is chock full of acronyms. ROI. MVP. CMS. CRM. Another important one to add to your dictionary is USP — Unique Selling Proposition. Also known as a positioning statement, a USP is a factor that differentiates your product or service from competitors, and explains what your business stands…

marketing automation and inbound marketing

Utilizing the Feedback Loop in Your Content Marketing

In economics, the feedback loop refers to a situation where an element of a situation’s output is used for new input. In the best of feedback loop situations, success feeds success. In marketing, the feedback loop utilizes the unique quality that the Internet gives us and that is the ability to…

How Do I Get Started Branding My Business?

In our last marketing tip video, we talked about what it means to brand your business and why it's so important. Your brand helps define your business' unique elements, make you more memorable, and help you target and attract your ideal client base. In our latest marketing tip video, we're tackling…

Marketing Mistakes - Financial Advisors

What Does it Mean to Brand My Business?

Branding. We've all heard the term in marketing articles, but what exactly does it mean? According to Business Dictionary, branding is "the process involved in creating a unique name and image for a product in the consumers' mind, mainly through marketing campaigns with a consistent theme. Branding…

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What’s the Inspiration Level of Your Marketing Content?

Why do some pieces of content go viral while others are swept under the rug? There’s no one formula for inspirational content, but there are five essential components to address when creating marketing materials that capture your audience’s attention and interest. 1. Will My Audience Care? You…

Should My Firm Have a Tagline?

A company tagline has the power to summarize your entire business in a succinct phrase. But a bad one can sound trite and corny. In this marketing tip video, we share our thoughts on taglines and whether or not your firm needs one. We love to share what we've learned from the thousands of…

How to Create a Winning Financial Advisor Branding Strategy

Think about some of the most well-known brands in the world. Every successful brand creates a connection with a specific audience by delivering a promise in a genuine way. Your prospects and clients want a promise of consistent expert advice that they can count on in any economic climate. They want a promise that says, "Here's who we are, what we do, and how we are here to serve you."

When your brand gives your audience what they want and need from a position of authority, then your audience will gladly respond with their loyalty and their business.

When your brand position is clear and inspiring, that same audience becomes brand ambassadors by spreading the word because they want to be a part of your story.

FMG Suite helps you create your unique, inspiring brand so you can pull away from the pack. Our comprehensive collection of branding articles will help you learn branding basics and more advanced techniques for creating content that resonates with your audience. When you build your brand using proven components and tell your story in a genuine way, you will be rewarded with long-term success.