Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

Blogging by the numbers

Blogging as a Marketing Tool for Financial Advisors and Insurance Agents

Blogging is a marketing strategy that isn't going anywhere. It's an advisor's or insurance agent's opportunity to share their expertise on a specific topic, be it life insurance or 401(k) plans. Beyond serving as a learning tool, it helps boost your website's SEO and is a highly shareable piece of…

How to Get Started Blogging [SlideShare]

You can hear the click of the keyboard keys, the ideas are spinning around in your head, and every time you look at your computer screen you imagine sitting down and writing. If you have any of these symptoms, chances are you’re ready to start blogging. Often, starting a blog is one of the most…

I’m Ready to Blog. How Do I Get Started?

There's no denying the power of blogging for small businesses. 69% of businesses say that their blogs give them the most lead generation, and 60% of businesses who blog acquire more customers. For a financial advisor or insurance agent who has never blogged before, getting started can seem…

The Formula for Writing Blog Headlines Your Readers Can’t Resist

On average, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of your content. People are busy and are distracted by a million other things online fighting for their attention. If your blog headline doesn’t immediately capture their attention, they won’t waste the…

website design for financial advisors

My Website is Live. Now What!?

You've toiled away building your website and it's finally complete. This is just one step of your ultimate marketing plan for staying connected with clients, generating leads, and turning prospects into clients. While our automated marketing tools do much of the work for you, there are still some…

4 Steps To Stop Making a Mountain Out Of Blogging

By now, you’ve probably realized that having a blog is no longer just for recipes, vacation photos, or an online diary. Although these blog posts exist, more and more businesses are turning to blogs as an excellent source of information to keep their clients educated and engaged. 81% of U.S. online…

Marketing Mistakes - Financial Advisors

What is LinkedIn’s Publishing Platform?

LinkedIn’s publishing platform is an ideal space for financial advisors to connect with prospects and clients, create meaningful conversation, encourage interaction, and establish themselves as a thought leader. Watch this marketing tip video to learn how to get started and make the most of the…

How Do I Create Dynamic Blog Post Headlines?

A dynamic headline for your blog post is key for getting your clients and prospects to actually read the article. Watch this marketing tip video to learn how to create compelling titles that pique your readers' interests. To view the blog post headline analyzer, visit…

Hubspot’s Blog Topic Generator

Wouldn't it be nice if there was a tool that would tell you what to blog about? Luckily for you, there is one. Watch this marketing tip video to learn more about how Hubspot's blog topic generator works and how it can help financial advisors develop topics for their next blog post. We love to…

The Power of Blogging with Julie Edge

Julie Edge is the founder of Creelio, a custom blogging platform for financial advisors. In this marketing guest star video, Claire and Julie discuss the power of blogging and how blogging can help with your SEO. Marketing Tip Julie Edge Guest Star We love to share what we've learned from the…

Learn How to Write Great Blogs for Your Financial Clients

Successful content marketing through blogging relies on some basic tenets such as optimum length, keywords, titles, and many other factors designed to increase your blog's visibility. But getting noticed is just part of the equation. To be relevant to prospects and clients, you must take the time to learn how to write great blogs.

In addition to the "nuts and bolts" of blogging, our blog features insights and tips for creating great content that your prospects and clients will revisit and share, establishing you as an authority in the financial services industry. From injecting your personality and distinct approach to wealth building to featuring images and video, you'll learn how to promote your brand in a memorable and engaging manner.