Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

Write a Blog That Converts in 4 Simple Steps

  In the early days of blogging, users treated them as their online journals. Most were about recipes, fashion, or other hobbies. But today, blogging is one of the most popular, and most effective, content marketing strategies for businesses. But without a plan in place, it may seem like…

Start Today on Your Blogging New Year’s Resolution

  If one of your New Year's Resolutions is finally getting your blog up and going, we want to help. Just as setting out for a fitness goal and burning yourself out in the first two weeks, starting your blog requires pacing and small steps. First, let’s look at what you need to know before…

The #1 Content Marketing Challenge of 2017

  While it may seem like some companies are just naturally-born marketers, more likely than not they have put a lot of time, thought, and resources into their content. It can be hard for even the most seasoned writer to produce engaging content, post consistently, and do it all while managing…

5 Marketing Tactics You Can Still Accomplish in 2016

Many of us set big resolutions at the beginning of the year, only to fall short come December. We understand. We get busy and run out of time to get everything done. If you fell behind in your marketing - or are just looking for a few last-minute tactics you can check off your list - here are five…

New FMG Suite Website Feature: Share Your Blog Posts With Ease

What good is a blog post if no one gets to see it? That's the question that led us to roll out our newest FMG Suite feature: Blog Post Sharing. Now, you can send an email blast to promote your blog post and share it to social media with just a few clicks of the mouse. Introducing Blog Post Sharing…

5 Ways to Market Your Episodic Content

We've shared before that episodic content is quickly rising in popularity, and is an effective marketing strategy, particularly if you're on a tight budget. Once you've created your series of content - whether they're blog articles, videos, or presentations - you need to market them and build…

Episodic Content: Marketing’s New Must-Have

There’s a reason why people binge watch Netflix, tune into their favorite game show week after week, or stand in line for the release of the most recent novel in their favorite series. We are drawn to episodic content because of its storytelling, our thirst for information, and the personal…

How Can I Boost My Blog Traffic?

Blog writing is a challenge, and it takes time to create well-written posts. But the challenge isn't over once the writing portion is complete. Now you have to get people to read your blog. Like your website, you can't hope for traffic to magically appear. It's time to roll up your sleeves and push…

9 Ways to Boost Your Blog Traffic

Having a blog is one of the best content marketing strategies you can implement. 69% of businesses say that their blogs give them the most lead generation, and 60% of businesses who blog acquire more customers. If you’re not yet seeing the results you’d like, it’s time to kick your blog into high…

3 Steps to Choosing the Perfect Blog Topic

There is a sea of blog posts out there, and some are bound to catch your eye while some fall flat. But what makes the spectacular blogs stand out from the not-so-spectacular ones? While there are no absolute answers to this question, most successful bloggers follow a few tips when searching for…

Learn How to Write Great Blogs for Your Financial Clients

Successful content marketing through blogging relies on some basic tenets such as optimum length, keywords, titles, and many other factors designed to increase your blog's visibility. But getting noticed is just part of the equation. To be relevant to prospects and clients, you must take the time to learn how to write great blogs.

In addition to the "nuts and bolts" of blogging, our blog features insights and tips for creating great content that your prospects and clients will revisit and share, establishing you as an authority in the financial services industry. From injecting your personality and distinct approach to wealth building to featuring images and video, you'll learn how to promote your brand in a memorable and engaging manner.