Search for digital marketing news on Google, and you will find that there are almost 2 billion results. Search for financial planning, and you get the same number. What does that mean for you as a financial advisor? It means that a lot of potential clients are searching for financial advice and that digital marketing is continually evolving.

So how do you tap into that vast market of prospects? You stay on top of the latest digital marketing trends with FMG Suite's marketing blog specifically designed for financial advisors.

We created this comprehensive resource to provide financial advisors with the very best, most up-to-date marketing strategy information available. Backed by proven, field-tested research and experience, our extensive library of content features advice and techniques ranging from marketing basics to digital marketing news and trends.

When you make FMG Suite your digital marketing resource, you will find valuable information designed to help financial advisors connect with prospects and convert them into clients.

Marketing to Goldfish

Did you know the average goldfish has an attention span of 9 seconds, while the average person reading an email has an attention span of only 8.25 seconds? As you can imagine, this is a favorite statistic among marketers. Financial advisors looking to successfully find new prospects and grow…

5 Things to Do Before Implementing a Robo-Advisor Strategy

Robo-advising technologies are gaining more and more traction, and how to effectively market them has become a question many financial advisors are asking. Marketing robo-platforms is tricky because you want to highlight the advances of technology, while also emphasizing your own value. Here are…

The Ultimate Lead Generation Cheat Sheet

As the hub of your marketing efforts, your website serves as Ground Zero for information, education, and lead generation. But how can you take full advantage of this marketing tactic? Here, we will explain what lead generation opportunities are, some lead gen best practices, examples of how they…

7 Quick and Surefire Ways to Boost Your Website’s Conversion Rate

Website traffic is a great measure of your SEO and the interest people may have in your business, but it doesn't necessarily translate into more business. Beyond monitoring how many people are consistently visiting your site, you want to review your conversion rates. Of the X amount of people…

What’s the Difference Between Website Traffic and Conversions?

If you're new to Google Analytics or are just starting to dive into your website's data, you may across two frequently used terms: website traffic and website conversions. These two metrics represent very different things, and it's important to understand how they differ and how your marketing…

What’s the Difference Between My Website and Profile?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, we talk about the differences between your website and profile sections in the FMG dashboard. Have questions you'd like us to answer? Email us at…

Ask a Designer: Should I Have an Autoplay Video on my Homepage?

According to HubSpot, including a video on a landing page can increase conversion by 80%, 90% of users say that product videos are helpful in their decision process, and one-third of all online activity is spent watching video. But when it comes to autoplay videos, most marketing professionals…

5 Paid Ways to Boost Website Traffic

In the world of marketing, organic (non-paid) website traffic is the ultimate goal. This is because organic traffic is free and often brings people to your site that are ready to convert. This reduces the cost per lead and can help increase your book of business. But businesses can’t just rely on…

The Best Free Way to Boost Your Website Traffic

Here at FMG Suite, we spend a lot of time researching and testing the best marketing strategies, including boosting website traffic. There's no point in having a website if no one sees it or can find it. Part of the maintenance that goes into a website is optimizing its traffic. The most obvious…

How Can I Drive Traffic to My New Website?

You've toiled away creating and launching your website. Now it's live, but how do you get people to find it? In the digital universe where millions of websites reside, if you build it, there is no guarantee anyone will come. In this week's marketing tip, Craig and Brandon share some tried-and-true…