Three Website Writing “Do’s”

Happy New Year! To kick off 2015, we are focusing on how to write your website to improve SEO and generate referrals. Watch this video to learn the three things you should focus on while writing your site and be sure to check your site’s keyword density here. Let's take a look!

Magic Words That Help Advisors Raise SEO Score

Certain words are magic when it comes to SEO. Here are three quick ways for advisors to raise their SEO ranking: Use keywords (words that refer directly to the subject matter) often, especially in the first few lines. Use Headers and Sub-heads, and put the keywords in there too. Change it up.…

How to Use Website Forms to “Pop the Question”

Did you know that the way that website forms are structured can make all the difference whether they generate leads? Each piece of information your advisor asks for on a form is called a “field.” The ideal number of fields on a form is three. It’s safe to ask for a name, email address, and possibly…

Do Facebook Pages Replace the Need for a Website?

Most financial advisors have a website, and many are now creating a Facebook page as well. As I meet with home offices and introduce the idea of social media marketing, the question naturally arises: “Does an effective Facebook page replace the need for an advisor website?” That is a…