Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

What Are Some Apps or Tools to Help Me Get Started Writing?

You can't have a content marketing strategy without content. While FMG Suite provides its clients with a whole library of wonderful content, we are finding more and more advisors are having success writing their own content. This is a great idea as it allows them to personalize their market…

Inside the Suite #1 – Use FMG Suite to Stay Connected to Clients

Join Dave Christensen, Chief Product Officer at FMG Suite, as he explores the ways that you can use the collection of tools included with FMG Suite to maintain meaningful and productive relationships with your existing clients as well as those prospects on their way to engaging your…

social media challenges

Social Media Challenges Financial Advisors Must Face – and How To Overcome Them

Social media. As a marketing and lead generation tool, it’s unsurpassed in its speed, cost effectiveness, and ability to produce results – but utilizing it does come with challenges, particularly for financial advisors. In January 2018, Hootsuite reported that half of the world’s population - 3.2…

Which Came First: The Technology or the Content?

We all know the old adage “which came first, the chicken or the egg?” No matter how you feel about the answer to this question, we can all agree that they need each other to survive. Marketers may ask themselves a similar question- “which came first, the content or the technology?” Either way, like…

user experience

What is User Experience and Why Should You Care?

When executing an online marketing strategy, there is a lot about which to think. Not only do you need to plan which content you are presenting to clients and prospects, but how they access it. UX stands for User Experience, and it is a crucial part of your online design strategy. UX is relatively…

twitter for financial advisors

5 Benefits of Twitter For Financial Advisors

When it comes to determining where to put the bulk of their social focus, financial advisors tend to vacillate between focusing on Facebook with its vast number of users or LinkedIn with its professional veneer. Even though they are incredibly important platforms, they are not the only game in…

3 Tricks Financial Advisors Can Learn From Google AMP

What is Google AMP? Early last year Google released a new online publishing format called AMP as a competitor to Facebook's Instant Articles. It has brought about a huge change in site load times, especially on mobile devices, which has proven to have a major effect on user engagement. So why are…

5 Apps to Help You Market More Productively

We love our apps. The average smartphone user spends nearly 3 hours a day in apps and accesses close to 40 apps per month. To make matters even more complicated there are over 6 million apps to chose from! One of the fastest growing categories of apps is 'productivity'. But searching through…

What Are Some Free Apps I Can Use to Speed Up My Marketing?

There are more than two million apps, with new ones hitting the Google Play and Apple stores every day. One of the best things about apps is the price tag. Many apps are free of charge to download and use and are designed for marketers and to help boost productivity. At FMG Suite, we frequently use…

5 Paid Ways to Boost Website Traffic

In the world of marketing, organic (non-paid) website traffic is the ultimate goal. This is because organic traffic is free and often brings people to your site that are ready to convert. This reduces the cost per lead and can help increase your book of business. But businesses can’t just rely on…