Borax and branding

What a 120-Year-Old Soap Brand Can Teach You About Social Branding

By Craig Faulkner (follow his new podcast here) A few months ago, my wife, Marilyn, and I went to Death Valley for the weekend. I had always wanted to see Death Valley, and we weren’t disappointed. It’s a fascinating place, boasting both the lowest elevation in the northern hemisphere (282 feet…

How Do I Start a Podcast?

Podcasts are all the rage these days and for good reason. Not only are they an engaging form of content that can attract new prospects, but they are also fairly easy to make. Join Kirk Faulkner and Brandon Brown as they go over the process for creating your first podcast and get you ready to…

How to Make Your Facebook Ads Better

Facebook is the largest social network in the world and offers an incredible opportunity to reach new prospects through its advertising and targeting capabilities. Whether or not you have started advertising your services on Facebook this conversation will still be fascinating for you. Join…

How to Use Facebook to Introduce An Audience to Your Brand

Droves of financial advisors are flocking to social marketing to establish their brands, engage their clients and find new prospects for their business. With over 2 billion users visiting it every month, Facebook continues to be the premier social network. While many advisors prefer the…

How to Make Content Go Viral

 For those of us who go to all the trouble of creating content, the idea of it going viral is the holy grail. But how does that even happen? Is it just luck of the draw or are there are actual strategies that advisors can do to increase the odds that a piece of content is going to catch on? Join…

optimize a youtube video

How to Optimize a YouTube Video

If you are going to go to all the trouble of making a video for your marketing efforts, isn't it a good idea to get as much use out of it as possible? In this Marketing Tip, Kirk Faulkner and Brandon Brown talk about some tactics you can use to optimize your YouTube videos to make sure they…

twitter for financial advisors

5 Benefits of Twitter For Financial Advisors

When it comes to determining where to put the bulk of their social focus, financial advisors tend to vacillate between focusing on Facebook with its vast number of users or LinkedIn with its professional veneer. Even though they are incredibly important platforms, they are not the only game in…

FMG Suite digital marketing tips for financial advisors and insurance agents

What Mistakes Have You Made With Your Social Media Marketing?

In this week's Marketing Tip, the Marketing Box calls out our social media vulnerabilities! We own up to some of our past social media marketing mistakes so you don't have to make them yourself. Marina handles a lot of our social media marketing and she shares that one mistake she has made in…

We Made These Four Social Media Mistakes (So You Don’t Have To!)

Social media marketing is an ever-evolving strategy that companies, both big and small, are always working to adapt. And in adaptation, there are going to be mistakes. But luckily, social media mistakes offer great learning opportunities to improve your strategies. What better way to learn than to…

LinkedIn vs. Medium: Battle of the Publishers

As you ramp up your content strategy, you will likely be thinking of ways to get more traction on your blog. But where should financial advisors post content to attract the right audiences and make their content efforts worthwhile? Luckily, there are countless avenues today for you as a financial…