Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

How to Write an SEO Friendly Blog Post

SEO is a hot topic in the world of digital marketing. We’ve frequently covered SEO and shared our recommendations for optimizing your website for search engines. One of the tips we often highlight is the importance of updating your site on a regular basis. The simplest way to do this is through…

Content vs. SEO: Which is Better for Your Firm?

Over the course of our years working with thousands of financial advisors, we’ve received a lot of questions about SEO (search engine optimization). How does SEO work? How much should I pay a company to help with my SEO? How can I improve my SEO? If I pay enough for SEO, will I get new clients? How…

What’s the Difference Between Website Traffic and Conversions?

If you're new to Google Analytics or are just starting to dive into your website's data, you may across two frequently used terms: website traffic and website conversions. These two metrics represent very different things, and it's important to understand how they differ and how your marketing…

5 Tried-and-True Strategies for Promoting Your Whitepaper

Creating content is no simple task, and whitepapers usually require the most commitment. Whether you've written your whitepaper yourself or relied on the help of a writer, you want to ensure you get the most value out of it - quality leads and engagement from prospects and clients. Once you've…

5 Paid Ways to Boost Website Traffic

In the world of marketing, organic (non-paid) website traffic is the ultimate goal. This is because organic traffic is free and often brings people to your site that are ready to convert. This reduces the cost per lead and can help increase your book of business. But businesses can’t just rely on…

3 Myths About Local Business Listings

We get it. The idea of business directories, such as White Pages, sounds antiquated. But online local business listings are an essential component of a financial advisor’s digital marketing strategies. Here are three common myths about local business listings and the truth about our new service,…

What are Local Business Listings?

Local business listings refer to online directories where a business' vital information is listed, including contact information, address, website address, and (possibly) photos. Think of it as a modern version of the Yellow Pages. Having your business listed in as many of these business listings…

5 Reasons Why Local Business Listings Matter for Financial Advisors

Like most marketers, we've been guilty of this critical marketing error: focusing on the big, obvious strategies. But while content, email, and social media marketing are crucial for success, there are more basic tactics that can be just as (if not more) effective, simpler to launch, and less…

Why Should I Be Concerned About SEO?

SEO is a complicated topic for advisors. Financial services is very different than most businesses that SEO caters to, such as restaurants and clothing stores. While SEO is important for financial advisors marketing their business, some strategies work better than others. In this week's marketing…

Google Penguin 4.0: Everything You Need to Know

Google is always updating their algorithms to help clean up search results and make sure that users are getting the most relevant results. Hoping to stop spammy Search Engine Optimization (SEO) techniques, Google is always revising their algorithms and these changes keep marketers on their toes.…

SEO & Google Analytics Tips for Financial Advisors

When you optimize your financial advisor website using the SEO resources right here on FMG Suite, you increase your chances of turning prospects into clients. Tap into our library of SEO content, and you will learn how using Google Analytics for SEO and other powerful tools can position your brand in front of more viable prospects.

If you want comprehensive and actionable SEO tips created specifically for the financial services industry, then FMG Suite should be your resource of choice. From SEO basics to news, trends, and more, we give financial advisors the knowledge and tools to build their business through digital marketing.