FMG Suite's web design blog brings you up-to-date best practices and insights for getting the most out of your web design marketing strategy. When you tap into our web design blog, you are accessing a comprehensive resource that covers everything from web design basics to web design news and trends.

Most financial advisors understand the vital role a well-designed website plays in a successful digital marketing plan. You know a beautifully designed website when you see one, but it's often the elements you don't see that can be the difference between success and failure. Copy, graphics, and other content should be engaging and informative of course, but how all that content is structured and presented often determines a website's effectiveness.

Graphic designers, digital marketers, and other experts provide relevant and actionable information and advice right here on FMG Suite's blog, created explicitly with financial services professionals in mind. From web design industry news to proven techniques and tips, FMG Suite's web design blog is your one-stop source for creating a financial advisor website that gets results.

Ask a Designer: Should I Have an Autoplay Video on my Homepage?

According to HubSpot, including a video on a landing page can increase conversion by 80%, 90% of users say that product videos are helpful in their decision process, and one-third of all online activity is spent watching video. But when it comes to autoplay videos, most marketing professionals…

How Do I Get Out of a Marketing Rut?

It happens to the best of us: we fall into a rut and can't find inspiration for our next marketing strategy or communication. In this week's marketing tip, Craig and Brandon share their personal experiences with ruts and how to get out of one. We love to share what we’ve learned from the…

How Can I Use Whitepapers to Boost My Content Marketing?

If content is the king of marketing, whitepapers are the crown. Whitepapers, which also can be called eBooks, are longer pieces of content that provide in-depth information on a specific topic. Typically ranging between five and 20 pages, whitepapers are typically gated content, so they offer a…

What Are Some Free Apps I Can Use to Speed Up My Marketing?

There are more than two million apps, with new ones hitting the Google Play and Apple stores every day. One of the best things about apps is the price tag. Many apps are free of charge to download and use and are designed for marketers and to help boost productivity. At FMG Suite, we frequently use…

Marketing Mistakes - Financial Advisors

I’m Rebranding My Business. Where Do I Start?

There may come a time when you want or need to rebrand your business. You may change broker-dealers, start a new firm, combine practices with another advisor, or change your services or clientele focus. If you do change your business' focus or value proposition, you may need to rebrand to reflect…

How Do I Access My FMG Suite Account?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, you'll learn two ways to easily access your FMG Suite dashboard at any time. Have questions you'd like us to answer? Email us at…

I Want to Advertise, But I’m On a Budget. Help!

The words "budget" and "advertising" rarely go hand-in-hand. Traditional advertising (print ads and billboards) is expensive and rarely within budget for a small business or sole proprietor, like an independent financial advisor. However, digital advertising offers a number of opportunities for…

How Can I Drive Traffic to My New Website?

You've toiled away creating and launching your website. Now it's live, but how do you get people to find it? In the digital universe where millions of websites reside, if you build it, there is no guarantee anyone will come. In this week's marketing tip, Craig and Brandon share some tried-and-true…

What Does Brand Engagement Actually Mean?

We love decoding marketing terms for financial advisors and sharing how they can or can't benefit their business. One such term is "brand engagement." A lot of marketing resources talk about the importance of improving your brand engagement and how to measure it. But what does this actually mean…

Do I Really Need a Professional Headshot on My Website?

Costs can add up when you're first building your marketing, from launching a website to building campaigns. As a result, some advisors try to cut costs by using a selfie or a picture their spouse took on their website. Is this okay or a marketing no-no? In this week's marketing tip, we share our…