What Advisors Can Learn from this “Viral” Facebook Post

When FMG Suite's very own Aubrey crafted a funny Facebook post and shared it to a community group, she thought she'd get a few laughs and leave it at that. She did not expect that hundreds of thousands of people would view the post, resulting in an appearance on Fox and Friends and Inside Edition!…

How to Create the Perfect Intro Video

At Elevate, our annual conference for financial advisors, we met a lot of finance professionals and helped them answer their most pressing marketing questions. But one of the most valuable services we offered was video recording for financial advisors. Kirk Faulkner, Director of Marketing at FMG…

SEO for Financial Advisors: Tips and Tricks

Benefits of SEO for Financial Advisors Better User Experience SEO for financial advisor websites helps create a user-friendly experience for visitors. While SEO must be geared toward search engines, it must also be designed to attract and engage your targeted audience. A well-structured and…

The Best Types of Video Content for Financial Advisors

Including custom video content in your marketing strategy is a great way to engage your prospects and continue to deepen your client relationships. While the FMG Suite content library is full of high-quality video content that's great to host on your website and share with prospects, it's…

How Do I Connect FMG Suite and Redtail?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, you'll learn how to connect your Redtail Tailwag account with your FMG Suite dashboard. Have a question about your FMG Suite tools? Email us at…

optimize a youtube video

How to Optimize a YouTube Video

If you are going to go to all the trouble of making a video for your marketing efforts, isn't it a good idea to get as much use out of it as possible? In this Marketing Tip, Kirk Faulkner and Brandon Brown talk about some tactics you can use to optimize your YouTube videos to make sure they…

What Types of Emails Should I Be Sending to Prospects and Clients?

Email marketing consistently ranks as the top marketing strategy in terms of ROI. But effective email marketing needs to be consistent and strategic. For many advisors like yourself, it can be hard determining what type of content you should be sharing on a regular basis with your clients and…

What’s the Difference Between Website Traffic and Conversions?

If you're new to Google Analytics or are just starting to dive into your website's data, you may across two frequently used terms: website traffic and website conversions. These two metrics represent very different things, and it's important to understand how they differ and how your marketing…

What’s the Difference Between My Website and Profile?

In our series "FMG Suite Quick Tips," we answer your questions and show you step-by-step instructions to use your FMG Suite tools. In this segment, we talk about the differences between your website and profile sections in the FMG dashboard. Have questions you'd like us to answer? Email us at…

Marketing Mistakes - Financial Advisors

Should I Use Medium For Blogging?

Similar to LinkedIn publications, Medium is a popular social platform where anyone can write and share content. Many professionals and thought leaders use Medium to build their audience and gain more followers. But does it make sense for you, as a financial advisor, to spend time on this platform?…