Did you know that financial advisors who use email marketing report that they receive $44 in revenue to every $1 spent on email? If you have been following FMG Suite's email marketing blogs, you would have already known that! That's an ROI of 4,400%, and when you tap into our content library, you'll find even more exciting statistics and useful email marketing tips to help you grow your business.

With all the well-deserved press that focuses on social media, blogging, and other digital marketing components, email marketing seems to get less than its share of the limelight. That's too bad, because this powerful tool may very well be the most effective, and least expensive, marketing tool in your arsenal.

If you haven't been following email marketing trends, we've got some very compelling reasons why you should turn to FMG Suite for insights, news, and more. Digital marketing research finds that most marketing emails are never opened, and those that are opened usually don't result in click-throughs. When you tap into email marketing resources like our email marketing blog, you will learn how to construct emails that are not only opened but also result in those elusive click-throughs. More opens and more clicks mean more business for you.

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8 Email Personalization Strategies Financial Advisors Can Use To Improve Engagement

The challenge of writing compelling emails often comes down to a balance of two things; quality and quantity. As an advisor, you need to be engaging your email list with consistent, personalized and relevant content. Creating emails that meet these criteria, though, can take a lot of time. This is…

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How to Use Google Search Console to Track and Improve SEO Performance

This article will go over ways to improve and track your SEO using specific tools. The following tools were selected to help financial advisors and, in our experience, offer the best benefits without adding additional costs. The Best SEO Tool for the Job From working with advisors over the years,…

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Link Building for Financial Advisors: 5 Ways To Build Links and Improve SEO

Link building is an important practice for financial advisors looking to improve their website's SEO. And whether you're unsure of the different types of links, or don't know where to start, this list will break it down for you. But before we start looking at link-building strategies, let's start…

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SEO Keywords for Financial Advisors

Financial advisors have many tools to assist them in marketing their businesses and reaching new potential clients. This includes blogs, websites, videos, and much more. But search results ranking is one of the most crucial elements of successfully marketing a firm. If you can rank high on the…

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9 Things to Do When Performing An SEO Audit on Your Advisory Site

Your online presence is so important, so it’s crucial that you are constantly working to improve your SEO rankings. But how do you do this? One way is to perform an SEO audit. This might sound like a daunting task, but it doesn’t have to be. Performing a quick audit, allows you to optimize in real…

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Why Advisors Should Use a Visual-First Marketing Strategy (And How to Create One)

Google is the world's largest search engine, racking up 5.4 billion searches daily. Whether that's to search for food recipes, things to buy for the holidays or even local financial advisors. Understanding the importance and impact of search engines on your business and visibility is crucial. This…

Stop Making Mountains Out Of Blogging

You've probably realized that having a blog is no longer just recipes, vacation photos, or online diaries. Instead, more and more businesses are turning to blogs as a source of communication to keep their clients educated and engaged. 81% of U.S. online consumers trust information and advice from…

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How to Surprise and Delight Clients

Clients are the lifeblood of every business regardless of industry. Financial advisors especially should make sure customers feel appreciated. To distinguish themselves from others in the industry and make clients feel special. For this exact reason, going the way of surprising and delighting is an…

4 Steps to Build a Financial Advisor Marketing Plan

Financial advisors have to face plenty of challenges in their pursuit of success. Being a financial advisor is a tough gig despite both triumphs and failures. What separates good financial advisors from great ones is their ability to build and enact marketing plans. A marketing plan is a business's…

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Selecting the Best Images for Your Social Posts

Social media involves interacting with clients, potential prospects and other financial advisors. This means that it's essential to do everything possible to increase engagement and get your name out there. After all, the whole point of being on social media is to grow your audience, which is where…