Did you know that financial advisors who use email marketing report that they receive $44 in revenue to every $1 spent on email? If you have been following FMG Suite's email marketing blogs, you would have already known that! That's an ROI of 4,400%, and when you tap into our content library, you'll find even more exciting statistics and useful email marketing tips to help you grow your business.

With all the well-deserved press that focuses on social media, blogging, and other digital marketing components, email marketing seems to get less than its share of the limelight. That's too bad, because this powerful tool may very well be the most effective, and least expensive, marketing tool in your arsenal.

If you haven't been following email marketing trends, we've got some very compelling reasons why you should turn to FMG Suite for insights, news, and more. Digital marketing research finds that most marketing emails are never opened, and those that are opened usually don't result in click-throughs. When you tap into email marketing resources like our email marketing blog, you will learn how to construct emails that are not only opened but also result in those elusive click-throughs. More opens and more clicks mean more business for you.

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8 Email Personalization Strategies Financial Advisors Can Use To Improve Engagement

The challenge of writing compelling emails often comes down to a balance of two things; quality and quantity. As an advisor, you need to be engaging your email list with consistent, personalized and relevant content. Creating emails that meet these criteria, though, can take a lot of time. This is…

4 Steps to Build a Financial Advisor Marketing Plan

Financial advisors have to face plenty of challenges in their pursuit of success. Being a financial advisor is a tough gig despite both triumphs and failures. What separates good financial advisors from great ones is their ability to build and enact marketing plans. A marketing plan is a business's…

Business Growth Shown Through a Graph Meeting a Goal

6 Financial Advisor Marketing Strategies to Grow Your Business

Marketing is a challenging topic for the majority of advisors. It takes a lot of time and effort, and sometimes it can be hard to know where to start. But without marketing, an advisor's business is missing out on a proven and powerful lead generation tool and brand-building opportunity. Read on to…

Instagram and Financial Advisors: What You Need to Know

Instagram is one of the top social media platforms in the world — but should financial advisors use Instagram? This is a question our marketing specialists get all the time. Instagram makes it easy for a business to find new clients with targeted marketing, gain insights into their audience, and…

Guide to Financial Advisor Marketing for Millennials

According to Smart Asset, only 11% of millennials use financial advisors on a regular basis. Only about a third of financial advisors actively target millennials. That means there are many millennials who need financial advice and plenty of opportunities for financial advisors. So why are so few…

Video Toolkit for Financial Professionals

You know video is a powerful tool for financial advisors. But how do you get started? Our video toolkit includes seven essential checklists, templates, and calendars to create your first video marketing strategy. By signing up for our toolkit, you’ll get new assets in your email inbox every week…

Digital and Offline Creative Marketing Ideas for Financial Advisor

Learn new tricks to engage your clients and generate new leads by learning from your peers. Our past webinar, Engaging Audiences Digitally, featured three great panelists; Rob Schultz, Founder of NFW Advisory; Christine Lazo, Director of Operations at Hedeker Wealth; and Elizabeth Leventis, Founder…

Create the Best Financial Advisor Marketing Strategy Using a Proactive and Reactive Approach

If you are like most advisors, then you understand how challenging planning a marketing schedule can be. It is not easy to know which events to do, when to do them, and how to plan them. Scheduling marketing activities long into the future can seem daunting, especially when you consider how quickly…

8 Ways Financial Advisors Can Get More Referrals

Have you ever wondered how some financial advisors manage to get all their business from referrals? Despite what some people may tell you, simply asking for referrals isn’t enough.  One of the best ways financial advisors can stand out from the competition is to establish a reputation of…

Complete Guide to Creating a Marketing Calendar for Advisors

You don’t have to wait for the beginning of the year, or even the month, to start creating a marketing calendar. Any time is a great time to get your marketing efforts organized. But financial advisors are not usually also professional marketing experts, so marketing is not always second nature. As…