Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

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The Financial Advisor’s Guide to PPC: Getting the Most Out of Paid Web Listings

Table of Contents: 1. What Is Pay-Per-Click (PPC) Marketing? 2. How Can You Use PPC In Your Marketing? 3. Pros and Cons of PPC Marketing It's no secret that marketing is key to the success of your advisory firm. But as a busy advisor, it can be hard to market your firm as much as you would like.…

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Monthly Product Update: January 2022

Each month, we collect our most recent updates into a blog post for you to explore. Discover our latest content, product updates, and resources below. Content Beyond our weekly and monthly market insights, we have new content available, including: Emails Inside Inflation (Timely Piece) Holiday…

Using Content To Reach & Nurture Qualified Leads for Financial Advisors

When an interested party investigates a financial service professional, they start a “client journey” consisting of different “touch-points.” At each step of their journey, they evaluate whether continuing down the path with the advisor will be valuable. By creating a clear journey and helping…

Meeting Financial Advisor Compliance Requirements in Digital Marketing

  FMG Suite’s seminar, “Growing AUM Through Digital Marketing,” was designed to address digital marketing in the financial services industry. Moderator Rick Fox, VP of Corporate Development at FMG Suite, initiated discussions covering technology, inbound marketing, automation, and this blog's…

The Modern Advisor’s Guide to Content Marketing

Even if marketing trends and technology never stop changing, the one fundamental that remains constant is storytelling. If you can bring prospects into the story of your business, they will want to be a part of it.  In this seven-part series, our Lead Elevate Marketing Strategist, Will Gunn, shares…

Using a Marketing Wheel to Create a Marketing Plan

Marketing is all about storytelling, and digital marketing is all about digital storytelling. Building marketing campaigns, executing marketing tactics, and creating an overall plan contribute to creating a story. The best stories (just like the best marketing plans) are well-thought-out and focus…

6 The Missing Steps in The Buyer’s Journey

We all know the Buyer’s Journey.  As a refresher, it’s the mental phases someone goes through when they decide to purchase something.  Many financial advisors spend a large amount of their marketing efforts trying to attract prospects. Prospects fall into three stages. In the first stage, prospects…

The Communication Pyramid

In my last blog, It’s Good to Be Content King, we spoke about several rules advisors should follow when building a communication plan. Those rules are a great place to start, but where will all of that content come from?  The good news is there is a final rule for that too, and it’s something I…

It’s Good to be Content King

Imagine sitting down at your desk and opening your email app.  More than 100 unread emails are sitting before you, waiting to be opened. Some are from unsubscribed newsletters, some are from wholesalers, some are from marketing agencies looking to improve the SEO of your website, and some are from…

A Financial Advisor’s Guide to Inbound Marketing

Imagine you’re a taxi driver. If you leave your car parked in your driveway, what are the odds someone is going to knock on your front door asking for a ride? It isn’t going to happen. Taxi drivers need to take their cars out and drive through town. They have to put themselves where the people are.…