A brand positioning strategy is a plan that defines your unique identity through specific, consistent messaging in everything from digital marketing to the services you offer. Your brand is not your name, website, or logo; your brand is the story of who you are that separates you from every other financial services provider.

Financial advisor branding is all about building an online presence that connects to the needs, emotions, and intellect of prospects. A successful brand positioning strategy will define your company in a way that distinguishes it from the thousands of other service providers and creates a powerful and stable competitive advantage.

Imagine what harnessing the power of financial advisor branding could do for your company. The story of your specific approach to financial services and client relationships builds trust, creates a position of authority, and helps increase your AUM.

The Four Components of Brand Engagement

  Did you know that 64% of consumers cite shared values as the primary reason they have a relationship with a brand? As a financial advisor, this applies to and your brand as well. Establishing a brand that speaks to your potential clients and aligns with who you are as a business is key to…

FMG Suite Website Packages

Becoming Digitally Advanced with FMG Suite Website Packages

Is your financial advisor practice digitally advanced? Is it using digital tools and online marketing techniques on a regular basis? According to a 2018 Deloitte study titled Connected Small Businesses in the United States, if it is, it’s three times more likely to create jobs and it’s also poised…

How Do You Define a Content Niche?

When it comes to brand positioning the big challenge is to define what differentiates you from everyone else. If you are competing against every other financial advisor in the world, that task will be impossible. You need to establish a niche; an area of expertise where you can demonstrate…

What Are Some of Your Favorite Marketing and Branding Books?

Whether you are a marketing maven or a complete noob, there is always something to learn. From content creation strategy to market positioning to branding secrets, there is enough knowledge out there about marketing that none of us will ever be done learning about it. Here are some of the…

social media challenges

Social Media Challenges Financial Advisors Must Face – and How To Overcome Them

Social media. As a marketing and lead generation tool, it’s unsurpassed in its speed, cost effectiveness, and ability to produce results – but utilizing it does come with challenges, particularly for financial advisors. In January 2018, Hootsuite reported that half of the world’s population - 3.2…

what happens in your brain when you hear a story

What Happens To Our Brains When We Hear A Story

  Storytelling is all the rage in marketing talk. But why is it important? It turns out that is much more than just the current buzzword. A story has a very specific effect on the human brain, an effect that can be a powerful tool for communicating to your audience. Join Kirk Faulkner and…

How Do You Find An Audience?

  Without an audience, your marketing will just be an exercise of screaming into the void. No one wants that! In this video, Brandon Brown and Kirk Faulkner talk about how you can find the right kind of person and deliver them the right kind of message so you can grow your audience and your…

authentic financial advisor

How to Create an Authentic Brand Experience

Authenticity is one of those concepts that are easy to talk about but incredibly difficult to achieve in practice. Finding authenticity in your marketing is a prolonged and concerted effort to first say who you intend to be as a company and then to follow through on that plan. Provided you are an…

brand voice for financial advisors

The 4 Elements of Brand Voice

Financial advisors are just like any other business when it comes to defining a brand; they need to express it well to communicate the right message to prospects and clients. It is one of the most crucial things an advisor can do to grow their business. The way that your brand is expressed through…

mission statement

3 Steps to Creating a Great Mission Statement

When it comes to insightful conversations on the necessity of a mission statement, it’s hard to beat the one had by Alice and the Cheshire Cat. As Alice was struggling to find her way through Wonderland, she happened upon the flickering feline and asked where she should go. “Would you tell me,…

How to Create a Winning Financial Advisor Branding Strategy

Think about some of the most well-known brands in the world. Every successful brand creates a connection with a specific audience by delivering a promise in a genuine way. Your prospects and clients want a promise of consistent expert advice that they can count on in any economic climate. They want a promise that says, "Here's who we are, what we do, and how we are here to serve you."

When your brand gives your audience what they want and need from a position of authority, then your audience will gladly respond with their loyalty and their business.

When your brand position is clear and inspiring, that same audience becomes brand ambassadors by spreading the word because they want to be a part of your story.

FMG Suite helps you create your unique, inspiring brand so you can pull away from the pack. Our comprehensive collection of branding articles will help you learn branding basics and more advanced techniques for creating content that resonates with your audience. When you build your brand using proven components and tell your story in a genuine way, you will be rewarded with long-term success.