Blogging is a proven way for financial advisors to connect with prospects and clients. Prospects are actively searching for information, advice, and the best financial advisor for their wealth-building needs. Clients want timely and informative content to help them stay abreast of trends and other financial services industry news and insights. The combined efforts of appealing to clients and prospects with relevant blog topics will establish credibility, trust, and, ultimately, increased AUM.

Interesting and engaging blog topics and the right blog strategy are key components of creating a broad online presence. Your blog is the platform that helps you stand out in a highly competitive industry by differentiating your brand from the scores of other financial advisors and firms.

FMG Suite's “Market in Motion” Blog is a one-stop resource that features topics from blogging basics to in-depth strategies to help financial advisors harness the power of digital engagement through blogging. You'll learn about things such as SEO, compliance in blogging, branding, Google trends, and much more from industry leaders, information technology experts, and professional bloggers and marketers.

Trending This Tuesday, January 24, 2023

Happy Tuesday! Let's dive right in with tips for creating a successful content marketing strategy, the steps you need to take to create high-quality videos, ways to build trust with prospects and more!  1. 5 Questions Advisors Need to Ask and Answer for Successful Content Marketing Execution via…

Pancakes the cat

Meet the Team: Marissa Adé

It’s time for our first “Meet the Team” blog of 2023! We caught up with Web Designer, Marissa Adé. When she isn’t helping advisors create amazing websites, she loves being outside, hanging out with friends, playing video games and more. To learn more about Marissa, be sure to check out our latest…

Trending This Tuesday, December 27, 2022

It's the last marketing roundup of 2022! It's hard to believe, but we have had such a great year and cannot wait for 2023! Let's make it a good one with some great articles from this week. We've got tips for a successful content marketing strategy, how to use technology to connect with clients and…

Trending This Tuesday, December 20, 2022

With less than two weeks left in 2023, we wanted some to share some marketing tips to ensure you start the year off on the right foot. With the ten types of YouTube videos you should be creating to attracting more people on social media with strong content and more, this is a great roundup!  1. 10…

Trending This Tuesday, December 13, 2022

We are moving right along in December, and we're excited about what's in store. To keep your marketing moving in the right direction, we wanted to share five awesome reads for this week's "Trending This Tuesday." We're diving right in with articles on LinkedIn best practices, content creation tips…

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Trending This Tuesday, December 6, 2022

Happy Tuesday, and happy December! 🎄 It's hard to believe that we're almost a week into the month, but let's keep it rolling. This roundup is a great start to the month with tips for attracting ideal clients to make the most of email marketing and more. Check it out below!  1. 101 Ways Advisors Can…

Stop Making Mountains Out Of Blogging

You've probably realized that having a blog is no longer just recipes, vacation photos, or online diaries. Instead, more and more businesses are turning to blogs as a source of communication to keep their clients educated and engaged. 81% of U.S. online consumers trust information and advice from…

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Trending This Tuesday, November 29, 2022

We hope that everyone had a wonderful Thanksgiving holiday! And it's hard to believe this is the last "Trending This Tuesday" of November, so let's end it on a high note as we head into the final month of 2022! With tips on why you need buyer personas, marketing moves for financial advisors in 2023…

Trending This Tuesday, November 22, 2022

As we approach Thanksgiving this week, we wanted to share some marketing articles that can close out your short week on a high note! Boost your business with these awesome lead-generation tools, pay attention to these graphic design trends and much more.  1. 11 Lead-generation Tools for Financial…

Shannon Poucher and her husband

Meet the Team: Shannon Poucher

It's time for our next "Meet the Team" blog! We caught up with DIFM Marketing Assistant, Shannon Poucher. When she isn't helping advisors get started and get the most out of their "Do It For Me" marketing, she loves reading, hanging out with her family and watching Game of Thrones. To learn more…

Learn How to Write Great Blogs for Your Financial Clients

Successful content marketing through blogging relies on some basic tenets such as optimum length, keywords, titles, and many other factors designed to increase your blog's visibility. But getting noticed is just part of the equation. To be relevant to prospects and clients, you must take the time to learn how to write great blogs.

In addition to the "nuts and bolts" of blogging, our blog features insights and tips for creating great content that your prospects and clients will revisit and share, establishing you as an authority in the financial services industry. From injecting your personality and distinct approach to wealth building to featuring images and video, you'll learn how to promote your brand in a memorable and engaging manner.